Fairfield by Marriott celebrates 30 years

Fairfield Lobby Main View
1000 528 Daniel Fountain
  • 0

Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th anniversary year by honouring the brand’s heritage that was born at the Fairfield Farm, unveiling a new brand design and launching a global social responsibility initiative.

Fairfield by Marriott, one of the hospitality industry’s fastest-growing brands with nearly 900 locations worldwide, first took root at the Fairfield Farm – a Hume, Virginia ranch purchased by J.W. and Alice Marriott in 1951. Fairfield Farm, nestled amongst the Blue Ridge Mountains and the Rappahannock River, served as a retreat from the everyday chaos where the Marriott family perfected their art of hosting – they hosted friends, business associates, and dignitaries alike (including US presidents Eisenhower and Reagan) – and seeded the inspiration for the brand’s founding in 1987.

Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th anniversary year by honouring the brand’s heritage
Like its namesake, the brand was founded to provide a calm and seamless stay for all types of travelers. Soon, a legacy of trusted service and family treatment was established, along with the Fairfield 100% Guarantee service philosophy, which is proudly upheld by the brand’s more than 3,000 associates worldwide today.

To honour the brand’s heritage, while recognising its rapid global growth, Fairfield by Marriott is announcing a milestone month centered around the brand’s new design. Paying homage to the brand’s origins at the Fairfield Farm, Fairfield is introducing a new brand design. The new décor package is warm, timeless, forward-thinking, and inviting with simple nods back to the brand’s heritage.

Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th anniversary year by honouring the brand’s heritage

Specific elements meant to evoke feelings from the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout, and a history wall in every property showcasing the brand’s roots. The new design launches this November and will be on display in properties this autumn, like one of the brand’s newest properties, opening outside of Boston this November.

www.fairfield.marriott.com/locations

Daniel Fountain / 12.10.2017

Editor, Hotel Designs

Share

  • 0

You might also like

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: xxxxxxxxxxxxx

Work highlights: xxxxxxxxxxxxxxxx

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.