Hotel staff technology ALICE introduced at a Hollywood icon

ALICE at the Hollywood Roosevelt
950 574 Daniel Fountain
  • 0

Hollywood’s iconic Hollywood Roosevelt Hotel is using ALICE to optimise staff communication and increase guest satisfaction. The Hollywood Roosevelt, rated number 14 out of 300+ hotels in Los Angeles county, continues to prioritise guest experience, implementing ALICE Staff, the software module for guest request management in November 2016.

As part of an ongoing commitment to staying on the cutting-edge of hotel communications and operations technology, ALICE was brought on board to ensure The Hollywood Roosevelt would continue its legacy of providing the best in guest service.

Implementing ALICE Staff has changed the hotel’s operations efficiency and approach to guest service management, with all communication and task management being centralized. Once a guest request is entered into ALICE (complete with the guest’s location), the staff member in closest proximity to the guest can address the issue and easily let others know he’s done so, right in the system. Keeping track of all employee activity in the system is also providing the hotel’s management with actionable data. Managers can see what times are the busiest for staff, and optimize employee schedules appropriately.

“We are incredibly pleased with the easy-to-use interface and implementing the new system has directly contributed to our team being able to handle guest requests in a timely and efficient manner, always prioritizing the guest experience and expectations,” says Akshay Bahl, general manager of The Hollywood Roosevelt Hotel. “ALICE has helped us increase accountability and guest satisfaction.”

Alex Shashou, co-founder and President of ALICE is pleased the Hollywood Roosevelt Hotel is seeing tangible improvements in guest satisfaction so soon after launch: “The Hollywood Roosevelt is a Los Angeles institution. We’re delighted we can help update the hotel’s back of house and contribute to its legendary guest experience.”

Daniel Fountain / 28.03.2017

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: xxxxxxxxxxxxx

Work highlights: xxxxxxxxxxxxxxxx

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.