Case Study: Roca at BLOC apartments, Birmingham

Roca at BLOC, Birmingham
801 614 Daniel Fountain
  • 0

Roca in collaboration with Boxbuild, have supplied a custom-made Solid Surface solution to create the ultimate durable and hygienic bathroom. BLOC’s new commission for their Standard and Apartment BLOC rooms in the heart of Birmingham’s Jewellery Quarter, has allowed Roca to really test its tailored offering.

The partnership has created a complete wall, floor and shower tray solution, alongside a bespoke Solid Surface basin, designed and prototyped with Boxbuild, and prefabricated to fit the allocated space perfectly. Additionally, BLOC specified Roca brassware, accessories and sanitaryware for the bathrooms, including the stylish and ultra-hygienic The Gap rimless toilet.

Roca at BLOC, Birmingham

BLOC’s Managing Director, Rob Morgan said: ‘BLOC are always excited by pushing the boundaries of normal construction and are committed to changing the way that we build hotels for the future. Working with Boxbuild and Roca to deliver this simple construction process allows us to offer a luxury product to our customers, unique to BLOC, but without the usual maintenance issues of a bespoke fit-out.’

Roca work at BLOC, Birmingham

Roca’s Solid Surface combines flexibility, aesthetics, hygiene, sustainability and resistance to chemicals and is the ideal bathroom material for a contemporary, quality finish to BLOC’s compact, but luxuriously finished rooms. BLOC’s ethos is smart accommodation at honest prices for the savvy traveller. This means working with the latest materials and construction techniques for everything, from the hotel shell to the interior finishes.

Collaborating with Boxbuild and Roca to create bespoke bathrooms was an ideal opportunity to enhance the hotel’s core offer. This is BLOC’s second project with Roca; the first being its 248-room hotel inside Gatwick’s South Terminal.

Roca products at BLOC Birmingham extension include:
– T-1000 Bath Mixer
– Raindream round showerhead
– L90 basin mixer
– Loft handset
– The Gap wall hung WC & soft close seat
– Duplo WC frame
– Prisma LED mirror

www.uk.roca.com

Daniel Fountain / 08.12.2016

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.