edyn, the group behind lifestyle hotel brands Locke and Cove by Locke, has announced three senior appointments across people, development and technology…
These senior appointments span key areas of the business: people, property development and technology, supporting edyn’s commitment to sustainable growth across Europe.
-
- Dan Merchant | Image credit: edyn
-
- Dominique Florian | Image credit: edyn
-
- Darrell Spencer | Image credit: edyn
Dan Merchant joins the C-Suite to lead people strategy, bringing invaluable experience from his previous role as Chief People Officer atFreehand Hotels and Generator. Dan will guide talent, culture, organisational development strategies, along with key HR operations across the business. His appointment reinforces edyn’s continued focus on building a strong company culture as it scales further into Europe.
Joining as VP of Development & Design, Dominique Florian, who previously held leadership and senior roles at Freehand Hotels, Generator and JLL, will oversee hospitality projects from early concept through to delivery, aligning with edyn’s commercial and operational ambitions. His role includes shaping the company’s broader property development strategy, with particular focus on continued European expansion, following the recent opening of Locke Copenhagen and the upcoming launch of Locke London Canary Wharf in May.
The final appointment in this round of leadership hires is Darrell Spencer, who joins as VP of IT, bringing extensive experience across hospitality and lifestyle sectors to edyn. In his role, Darrell will oversee technology strategy, infrastructure, and cybersecurity across the property portfolio. Darrell previously held senior roles, including Global IT Director at Generator & Freehand and CTO at Village Hotels.
Alastair Thomann, CEO of edyn, commented: “These appointments are a major milestone for edyn. We have ambitious plans for our brands and portfolio of properties across Locke and Cove by Locke. Dominique, Darrell and Dan bring unparalleled expertise, knowledge and experience to build for the future as we continue to expand and evolve. This news is just the beginning, with more to announce in the coming months.”
edyn currently operates two premium lifestyle hotel brands, Locke and Cove by Locke, which include 28 properties across eight countries, supported by over 500 employees.
Main image credit: edyn
