From reimagined heritage icons to design-led countryside retreats, the list of new hotel openings this month shines a light on the shifting definition of luxury that is shaping hotel design across the boards…
This months round-up of new hotel openings spotlights a compelling mix of heritage restorations, brand debuts and thoughtful reinventions. Leading the charge is Azuma Farm Koiwai, a rural retreat, setting the tone for a collection that blends cultural authenticity with contemporary design. Continuing the journey, a Belle Époque palace on the Côte d’Azur enters a new era, a Venetian landmark is reborn, and boutique concepts reshaping destinations from Vienna to Mykonos, all reflect a broader shift towards experiential, place-led hospitality.
Azuma Farm Koiwai
Image credit: Azuma Farm Koiwai
Guided by legendary hotelier Adrian Zecha, Azuma Farm Koiwai is a new luxury resort brand retreat by Azumi Japan and East Japan Railway Company, and is set within Koiwai Farm’s historic 3,000 hectares natural landscape. The property is conceived as an intimate countryside escape set within the storied grounds of Koiwai Farm in Iwate Prefecture, one of Japan’s most historic farmstead landscapes. The property is the first destination under the newly launched Azuma Farm brand.
Zecha, Co-Founder and Chairman of Azumi, introduced the brand as a modern interpretation of the ryokan, inspired by his longstanding admiration for Japanese culture and heritage. Conceived to express the themes of sea and water, Azumi reimagines one of Japan’s most iconic hospitality forms for a contemporary audience.
Como Le Beauvallon
Image credit: COMO Le Beauvallon
COMO Hotels & Resorts has taken its signature style to Le Beauvallon, a striking Belle Epoque palace, which first opened in 1914. The property encapsulates the essence of the Cote D’Azur lifestyle: with 10 acres of terraces and gardens with palms and umbrella pines overlooking the Bay of Saint-Tropez, a glamorous Mediterranean beach club, and a private pontoon for yacht tenders. Occupying a beachside location and adjacent to the renowned Golf Club de Beauvallon, the hotel is only eight minutes by boat from the vibrant heart of ‘St Trop’ on the other side of the bay.
Now, after nearly a decade of playing host to unforgettable celebrations and events, this Riviera icon is beginning a new chapter. Its 25 sea-facing suites will be available for individual guest stays, marking a shift from a private events venue to a classic hotel. The opening marks the first part of a significant two-phase development for Le Beauvallon in collaboration with COMO.
Finca La Bobadilla
Image creditL Finca La Bobadilla
Finca La Bobadilla, now part of the family-owned Spanish group Único Hotels, will reopen this month following an extensive renovation to reflect the brand’s signature style and design. The property is a 73-key rural estate set across 350-hectares with its own olive groves, vineyard, Equestrian centre and pine forests in the Sierra de Loja and has been designed as both a luxury stay and a gateway to true Andalusian culture, nature and community. The property is designed to evoke a traditional village or “cortijo”, with whitewashed buildings, arched walkways, courtyards and fountains woven through the architecture.
Each room/suite has a bespoke design with natural tones and materials of wood, marble, and terracotta, all with countryside views, and some with their own private roof terrace, garden, and working fireplaces. The family-friendly offering is deeply rooted in Andalusian tradition but with a timeless feel, while offering locally-sourced dining (including the first restaurant in the Granada province to get a Michelin star), holistic wellness and Flow Spa, plus experiences to explore the grounds and region
Miiro Spittelberg
Image credit: James McDonald
Miiro Spittelberg has opened as the brand’s second property in Vienna. Located in Vienna’s culturally vibrant Spittelberg district, just behind the MuseumsQuartier, the hotel is set within one of the city’s most distinctive neighbourhoods. Characterised by its cobbled streets, artisan heritage, independent galleries and lively café culture, the area offers an authentic glimpse into Vienna’s contemporary creative scene.
The property brings together 132 stylish guest rooms and suites where playful design meets effortless comfort. Think warm, calming neutrals splashed with bold bursts of colour, layered with natural textures and soft, mood-setting lighting. Designed by Archisphere, each room channels Miiro’s proudly local spirit, with locally sourced artwork, cosy reading corners, plush bedding, Le Labo toiletries and rainfall showers. Blending sleek modern lines with creative details inspired by the energy of Vienna’s buzzing 7th District, the hotel provides everything needed to feel at home in the city.
Orient Express Venezia at Palazzo Donà Giovannelli
Image credit: Orient Express Venezia
An eight-year renovation of a 15th-century Venetian palace has culminated in the debut of Orient Express Venezia at Palazzo Donà Giovannelli. Once home to the Duke of Urbino and the Donà and Giovannelli families, this historical address begins a new hospitality chapter, honouring the legacy of a noble mansion while embracing the spirit of the iconic brand.Breathtakingly transformed by Aline Asmar d’Amman for Orient Express Venezia, guests are invited on a transformative voyage through the centuries across the 47 guestrooms and suites.
The Zetter Bloomsbury
Image credit: Thurston / Zetter
Bringing The Zetter’s distinctive, personal approach to hospitality to one of the capital’s most storied and cultured quarters, The Zetter Bloomsbury has opened, occupying six interconnecting Georgian townhouses near Russell Square. The 68-bedroom property, designed by James Thurstan Waterworth, draws inspiration from Bloomsbury’s intellectual spirit, a neighbourhood long defined by writers, collectors and creatives, while retaining the personal warmth and character that distinguish The Zetter’s Marylebone and Clerkenwell properties.
The design by Waterworth steers away from hotel convention, in favour of something more residential and collected. Antique finds, vintage lighting and rich textiles come together to create rooms that feel intuitively curated. Each of the guestrooms has been thoughtfully designed with a this collector’s spirit – the individuality of each room reflecting the building’s domestic origins, and serving as a reminder that these were once interconnected family homes.
HYDE Perth
Image credit: HYDE Perth / Ennismore
HYDE Perth has opened, positioning itself as a new cultural destination in the heart of the city and marking a defining moment for the global lifestyle brand. The 121-room hotel is HYDE’s first purpose-built property for the brand, realised through a complete transformation of a late-1960s building that was stripped back to its structural bones and entirely reimagined.
Located in Perth’s CBD, HYDE Perth brings the brand’s music-led DNA into conversation with the city’s light, landscape and creative spirit. Equal parts relaxed and electric, the hotel draws from HYDE’s origins in the early 2000s Los Angeles club scene while embracing a distinctly Australian sensibility. The result is a destination that feels intuitive rather than orchestrated – social, expressive and grounded in its surroundings.
Le Bel Hôtel Oléron – MGallery Collection
Image credit: Le Bel Hôtel Oléron
Located off the west coast of France, Le Bel Hôtel Oléron – MGallery Collection shelters 102 rooms, including eight suites, all offering views of the surrounding pine forest or the ocean. Set within a protected Natura 2000 site between the Saint-Trojan national forest and Gatseau beach, the hotel blends natural materials, soft woods, and sandy, mineral tones inspired by the seaside houses of Oléron and the Hamptons. The property offers a a culinary identity crafted by Michelin-starred chef Pierre Gagnaire, a main restaurant with a terrace, an intimate table d’hôte, two bars, and beach service. A revitalised marine spa and thalassotherapy centre, along with outdoor wellness experiences, will immerse guests in the island’s serene natural beauty.
Omeon Mykonos
Image credit: Omeon Mykonos
Omeon Mykonos has officially opened as a reimagined five-star, adults-only (16+) retreat, following an extensive refresh, into a design-led sanctuary rooted in quiet luxury, emotional restoration and contemporary Cycladic living. More than a rebrand, Omeon represents a deliberate repositioning, both of the property and of Mykonos itself. Conceived as a refined counterpoint to the island’s party-driven legacy, Omeon introduces a wellness-first hospitality concept designed for couples and culturally attuned travellers seeking privacy, atmosphere and meaningful escape. Operating through to October 2026, the 38-room boutique retreat establishes itself not as a seasonal hotspot, but as a brand-first lifestyle destination shaped by architecture, spa culture and intentional service.
Main image credit: Azuma Farm Koiwai
