Product watch: the Athenaeum Collection from Newmor

Named after the meeting places of scholars and thinkers, the Athenaeum Collection is an eclectic collection, paying homage to historic spaces of learning and the exchange of ideas. Utilising Newmor’s latest investment in digital white print technology, Athenaeum exemplifies the brand’s ability to merge heritage-inspired design with cutting-edge innovation. The result is a refined series of designs that explore layered metallics, intricate textures, and extraordinary depth and detail.

“Our continued investment in both traditional manufacturing and state-of-the-art digital printing allows us to offer our clients the best of both worlds,” said David Johnston, Managing Director of Newmor Wallcoverings. “It’s vital we preserve the craftsmanship that defines our heritage while pushing the boundaries of what’s possible through technology. The Athenaeum collection is a perfect example of this.”

Image credit: Newmor

The designs reflect Newmor’s creative versatility and respond to the growing move towards greater customisation within the hospitality, leisure, and workplace sectors. Rose Campbell, Head of Design and Marketing explained, “Athenaeum is inspired by our Dark Decadence trend. Each of the six designs incorporate refined textures, layered metallics, and exceptional detailing. We’ve injected a sense of curiosity and discovery as our new digital technology allows us to use paired back mylar accents to add a sense of modern decadence and luxury”.

The collection includes six distinctive designs which are customisable by Newmor’s in-house studio based in mid Wales.

Image credit: Newmor

Biblioteca, translates to library in several languages. The subtle mylar texture captures the grandeur of historic libraries and salons. The rich leather tones and metallic highlights in the book spines, paired with the moody backdrop of the shelving create a realistic yet sumptuous enveloping aesthetic, that would add drama and opulence to any space.

Image credit: Newmor

Inspired by the study of insects, Entomology blends scientific curiosity with vintage style. A parchment-like backdrop is adorned with exquisitely illustrated arthropods. This meticulous design plays with a champagne shimmer that mimics the iridescence often found in nature’s smallest wonders, giving the design a lux lustre. The deep green background reinforces the feeling of heritage and connection to nature.

Plumarius is derived from the Latin word for embroidery and the name of several plants. This mid-scale design features tiny metallic stitches that form an intricate leaf motif. The gilded metallic leaves set against a chalky matte background in a neutral coloration exudes refined luxury, complimenting both classic and contemporary spaces.

Meaning of the sea, Maris is a dynamic design which showcases the synchronisation and energy created by sholes of fish moving together as one. With textured scales and individual fish displaying metallic blue and gold highlights, this design catches the light and creates a dramatic seascape.

Image credit: Newmor

Artemis takes its name from the Greek goddess of the hunt. This bold, dynamic design depicts mesmerising birds in motion, enhanced by a mottled metallic texture of copper and gold. The design is full of movement and atmosphere that can be used as a mural or run onto the ceiling, creating a sense of escapism and connection to the natural world.

Image credit: Newmor

The Chesterfield sofa originated in 18th-century Britain, with its creation attributed to the Earl of Chesterfield. Featuring button detailing and leather finishes, the style became associated with luxury and sophistication in high society and has remained a design classic ever since. Digitally printed onto a leather-embossed base, the final finish achieves a remarkably realistic 3D effect, evoking the timeless elegance of this time honoured traditional upholstery.

Newmor Wallcoverings is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Newmor Wallcoverings