Check out The Store, Oxford’s reimagined Boswells building, where Hypnos mattresses deliver sustainable luxury and comfort to the iconic city…
Opened in 2024, The Store is a seven-floor, 101 bedroom independent hotel that has reimagined one of Oxford’s most iconic addresses, Boswells of Oxford, as a destination where heritage meets the contemporary.
With the Treadwell restaurant, a rooftop bar with breathtaking views of Oxford’s skyline and award-winning signature gin, The Store places emphasis on the details that make a stay unforgettable. Every one of the hotel’s 131 beds is furnished with a Hypnos mattress, in a specification that was as much about partnership as it was product.
Image credit: Adam Lynk
The Store General Manager, Simon Drake, explains: “When you’ve done as many refurbs and openings as I have, you begin to learn which brands are not only part of the opening and onboarding process but are there to support in the longer term. Hypnos is a great example, not just because of its sustainability pledge that aligns with us, but also because I could go to the factory, spend time with the team and discuss the demographic of our clients to select the right type of bed. In this instance, we opted for something more luxurious than in the corporate hotel I worked on previously – that was incredibly important to me.”
Delivering the luxury and comfort The Store’s demographic of older, wealthier travellers would expect, the Hypnos mattresses give an elevated sleep experience that underpins the wider hotel stay. Combining traditional British manufacturing with responsibly sourced, natural and renewable materials, they echo the hotel’s own ethos of thoughtful, conscious luxury. Hypnos has also committed to achieving net zero by 2040 through the Planet Mark – Certified Net Zero Committed pathway, upholding its long held belief in comfort with integrity.
From the OSKIA spa and sleek Nohrd gym to curated window displays that celebrate Oxford’s retail heritage, The Store is designed as a destination in its own right. Hypnos mattresses complete that journey, ensuring that when guests retreat from the city’s energy and the hotel’s vibrant social spaces, they are met with the ultimate in rest and relaxation.
Image credit: Adam Lynk
With a wide range of handcrafted Hypnos mattresses across the Essentials, Boutique Hotel, Signature Hotel collections and Eden Project Harmony, independent hotels can benefit from a handcrafted mattress that provides a tailored sleep experience. Rooted in care for the wellbeing of planet and people, a Hypnos mattress defines the best of modern, independent hospitality.
You can learn more about The Store in the latest episode of Pillow Talks from Hotel Hypnos, where Simon Drake reveals the ethos of the hotel and how working with Hypnos brings his guests a ‘super night’s sleep’. Hypnos will also be at HIX, where hotel designers will be able to discover the new Eden Project Harmony Ortho, a firmer version of its luxury mattress made with plant fibres and developed in collaboration with the environmental charity. Find Hypnos on Stand 28, Business Design Centre, London, 26-27 November.
Find out more about Hypnos in an exclusive video interview with Hotel Designs:
Hypnos is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: Adam Lynk
