This week WOW!house returns – as does House of Rohl, teaming up with global, luxury design firm 1508 London to dream up a Principal Bathroom that’s all about Reflection, Ritual, and a touch of Reverie. Sneak a first peek with Hotel Designs…
Returning to the Design Centre, Chelsea Harbour (DCCH), from 3rd June to 3rd July, WOW!house 2025 promises another immersive celebration of world-class interior creativity.
Set within the centre’s Design Avenue, this year’s 600-square-metre installation will feature 22 full-size rooms and outdoor spaces, each brought to life by an exclusive collaboration of designers, brands, and suppliers from around the globe.
Returning for its fourth consecutive installation, luxury bathroom brand House of Rohl has partnered with global, luxury interior and architectural design firm 1508 London to create a standout space – the Principal Bathroom – that celebrates ‘a nomadic approach to design’.
As part of its ongoing presence at WOW!house, House of Rohl will also once again collaborate with Hotel Designs to host a panel discussion on 5th June, followed by a private tour of the exhibition. The event, held at House of Rohl’s showroom at DCCH, will explore the theme: How Global Trends are Influencing Bathroom Design. Register to attend.
The Principal Bathroom
Image credit: 1508 London for House of Rohl
1508 London’s design concept embraces the studio’s global sensibility, envisioning the bathroom as a sanctuary for ritual and rejuvenation.
“Every element of our space is meticulously crafted to celebrate daily rituals, creating an immersive and sensory experience,” explained Ailsa Connery, Regional Director and Design Principal for Europe at 1508 London.
“Our approach integrates a harmonious balance of materials, light, and texture, each chosen to evoke a sense of discovery and tranquillity. The play of light and shadow, the tactile qualities of natural materials, and the thoughtful layering of design elements come together to create a deeply engaging environment.”
This vision unfolds through three interconnected themes:
Reflection
Nestled like a hidden gem within the bustle of everyday life, the Principal Bathroom has been designed to be an oasis of serenity, where the hum of the outside world fades into a whisper. A place to reflect, refocus and unwind.
Ritual
Capturing the ancient rituals of bathing, showering and cleansing. The Principal Bathroom reveals itself and its more intimate, mysterious atmospheres as day turns to night. Light and shadow play across the room, and across surfaces through watery reflections and metallic accents.
Reverie
Recalling cultural and historical stories, which bring meaning to the experience. Creating a feeling of being a traveller of the world, discovering another way of seeing the world. Inspired by traditional hammams, tactile materials such as plaster walls, intriguing floor pattern and artisanal furniture selections create a unique character.
“1508 London is a global design house which allows us to draw inspiration from different cultures and offer a rich heritage in our design,” continued Ailsa. “Our space for the WOW!house will look to this global influence, celebrating ideas and design principals that can be found universally. Our design direction for the Principal Bathroom seeks to celebrate a nomadic approach to design.”
Materials, form and function
1508’s inspiration for House of Rohl’s Primary Bathroom stems from its global perspective on design, focusing on the themes of ritual and wellbeing with the aim to create a space that fosters exploration and personal rejuvenation, encouraging a mindful engagement with one’s surroundings.
The Seros 1800| Image credit: House of Rohl
The thoughtful curation of light and shadow, combined with a tactile material palette, evokes a sense of intimacy and discovery. The layering of subtle and bold design elements adds depth and intrigue, creating a continuously unfolding experience for visitors, all of which celebrate the rituals of a bathroom.
Key products from House of Rohl’s portfolio include the sculptural Victoria + Albert Seros freestanding bath developed with renowned British sculptor, Sophie-Elizabeth Thompson, which embody the energy and movement of water.
Brassware from Perrin & Rowe’s Langbourn collection (a Brit List ‘Best in British Product Design’ 2022 Finalist) have also been specified. The strategic placement of brassware and carefully curated materials will create an interplay of light, reflection, and texture, fostering a unique and memorable experience.
Nigel Palmer, Head of Communications Marketing for House of Rohl, said: “WOW!house is now firmly established as one of the highlights of London’s design calendar, attracting global interest. House of Rohl is extremely proud to have participated every year since its inception, presenting exciting and highly original bathroom spaces in partnership with acclaimed design practices.
“1508 London were top of the list of practices we most wanted to work with, and so we are thrilled that they have taken the project on for 2025. We immediately fell in love with their concept, and can’t wait to unveil the completed bathroom, with our award-winning Seros bath as the centrepiece, in June.”
House of Rohl is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: House of Rohl
