Bound and Beyond and Cloud Collective have joined forces to announce the launch of KAIA, a new hospitality brand originating in South East Asia – here’s what we know…

KAIA – a collection of luxury outdoor resorts with tented suites that are designed in dialogue with nature and the local community, encouraging social connection and rooted in conscientious luxury – is jointly founded and conceptualised by Bound and Beyond, a prominent Thai-based hospitality investment firm and owner of Four Seasons Hotel at Chao Phraya River and Capella Bangkok, and Cloud Collective, an outdoor hospitality specialist revolutionising light footprint developments underpinned by strong sustainability values. KAIA’s first resort will be opening on Koh Phangan island in Thailand at the end of 2025.

Image credit: KAIA
KAIA Koh Phangan will be located on the verdant northeastern coast of the island, surrounded by protected national park and just a 30-minute speedboat journey from Koh Samui. The outdoor hospitality brand has considerate global expansion plans as part of its mission to provide meaningful and conscientious hospitality experiences for the modern world, with more resorts to be announced later this year.
“With KAIA, we are redefining luxury by seamlessly blending immersive outdoor hospitality with a deep reverence for nature and local culture. Each resort is thoughtfully designed to foster meaningful connections—between guests, the land, and the community—while upholding the highest standards of sustainability,” commented Beverly Chen, Co-founder & COO of Cloud Collective, Co-Founder of KAIA. “At Cloud Collective, we are committed to pioneering hospitality concepts that not only set new industry benchmarks but also create lasting value for our guests and the destinations we serve. KAIA embodies this vision, offering a sanctuary where luxury, sustainability, and cultural authenticity converge.”

Image credit: KAIA
“As demand for transformative travel experiences continues to grow, KAIA represents a bold step forward in luxury hospitality—one that harmonises refined elegance with environmental and social responsibility,” said Kamonwan Wipulakorn, Managing Director of Bound and Beyond Public Company Limited, Co-Founder of KAIA. “As travellers seek more meaningful experiences, we are creating a hospitality model that is deeply rooted in local traditions, craftsmanship, and community. At Bound and Beyond, we believe that true luxury is not just about indulgence—it’s about honouring the spirit of a place and the people who shape it. Through KAIA, we are crafting resorts where guests can immerse themselves in the richness of local heritage while embracing a lighter, more conscious way of travelling.”
Conceptualised with Cloud Collective’s expertise in design-led light-footprint development, KAIA is designed in dialogue with nature where simplicity is the ultimate indulgence. Dedicated to responsible practices with mindful design, KAIA is rooted in conscientious luxury, offering its guests barefoot elegance with spaces that breathe and materials that honour the earth. Inspired by traditional Thai craftsmanship, KAIA’s structures embrace natural materials, passive cooling, and open-air living, creating a seamless connection between guests and the environment. All resorts will be single-use plastic free, filter water from the ground for drinking and use biodegradable packaging. As outdoor resorts, KAIA breaks down the traditional use of hospitality spaces, creatively enriching guest experiences with the dynamism of the natural resort.
In collaboration with Thai interior designer, Dao Vichada, KAIA Koh Phangan celebrates an elevated modern take on traditional Thai textiles and weaving techniques throughout its design. As much furniture as possible has been produced with sustainably sourced materials, for example, all floorboards are made from upcycled teak, and rugs from recycled plastics.
The property will shelter 31 77 square metre private tented suites, each with impressive ocean views, a spacious outdoor decking with a bathtub, a beautiful four-poster draped bed overlooking the gulf of Thailand, a teak-panelled shower and private bathroom, and its own pantry filled with resort-created nutritious delicacies and locally sourced artisanal products. The resort will also be home to four 248 square metre two-bedroom tented villas with their own private pool.
The clubhouse is the beating heart of the resort with all-day music, dynamic dining and lounge areas to effortlessly suit all guest needs. KAIA Koh Phangan will welcome a serene outdoor infinity pool area surrounded by lush jungle with sweeping ocean views as well as a stylish beach club venue.
The spirit of KAIA’s hospitality comes alive through its community, with an array of experiences to suit all. Communal dining includes open-fire beachside feasts, sunset celebrations and chef-led foraging throughout the surrounding forest. Partnering with local artisans and adventurists, KAIA provides opportunities for guests to engage in experiences led by the local community. Wellness at KAIA extends far beyond the traditional spa space with the outdoor resort focusing on community experiences in nature, including ice bathing on a longtail boat, guided meditation, yoga sessions or nature walks.
Who is Bound and Beyond?
Bound and Beyond is a holding company engaged in the hotel and lifestyle service business in Thailand. Currently, the Company holds 100 per cent shares in two subsidiaries; namely Urban Resort Hotel Co., Ltd. (URH) and Waterfront Hotel Co., Ltd. (WFH). These subsidiaries own Capella Bangkok, as well as the Four Seasons Hotel Bangkok at Chao Phraya River. With a strong determination to lead in the development of new and innovative products and services for the tourism industry, which is a vital driver of the Thai economy, Bound and Beyond operates by building a portfolio consisting of high-quality assets and continuously developing competitive capabilities.
Who is Cloud Collective?
Cloud Collective is an outdoor hospitality development and management company revolutionising speed-to-market, light footprint development, and soulful encounters in the most sought-after locations around the world. With a belief that story is at the the root of exceptional hospitality, Cloud Collective has combined their expertise in development and operations to build a collective of experiential brands underpinned by strong sustainability values for the modern world.
Main image credit: KAIA