Ahead of putting on a performance in its London showroom during Clerkenwell Design Week, RAK Ceramics is heavily investing in new technology to upgrade its manufacturing process…
RAK Ceramics, one of the leading ceramics brands in the world, has announced a USD 14 million investment in its sanitaryware production line in the UAE, upgrading the facility with the latest cutting-edge technology kilns and elevating sustainably the company’s sanitaryware operating model.
RAK Ceramics aims to begin installation of the new machinery in 2023, with the aim of going online in the first half of 2024. The investment will allow the sanitaryware line to incorporate latest technology into the heat exchanger system of kilns, with the capability for future conversion to hydrogen fuel and waste heat recycling given advanced features. Once operational, the Company will be able to maximize and optimize efficiency during production, enabling the realization of significant savings in both energy consumption and carbon emissions. Additionally, the process allows for an enhanced yield during production, reducing as such waste and increasing capacity utilization.
Commenting on the investment, Abdallah Massaad, Group CEO, RAK Ceramics said: “As a responsible manufacturer and as the fourth largest ceramics player in the world, we have an important role to play on the global stage to make the industry more sustainable. This investment and the launch of this project in our sanitaryware business truly anchors our commitment to sustainability and our drive to long-term value for our stakeholders.
“For this year, we aim to stimulate sustainability further through our functions and businesses, as we established a clear commitment to prioritise and support sustainable investments, and we are currently working alongside experts in the field to help us in our sustainability journey.”
Over the years, RAK Ceramics’ emphasis on sustainable production has expanded as the demand for distinctive and sustainable ceramic items develops and as the Company continues to reap the benefits of sustainable long-term investments on the environmental front, especially in terms of energy conservation and waste management.
The Company has outlined in its 2023 Priorities that it is working on defining and implementing a sustainability strategy for the short-to-medium term, incorporating further ESG practices and initiatives and adopting it across all its operations.
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Main image credit: RAK Ceramics