CDW 2023 preview: what to expect from RAK Ceramics

RAK Ceramics is getting ready to welcome the design community inside the Design Hub, the brand’s Clerkenwell address. Here’s our sneak preview on what to expect…

Rak Ceramics Metamorfosi bathroom

RAK Ceramics, which has just supplied 1,000 pallets of tiles and sanitaryware to help re-build the regions of Turkey and Syria recently hit by devastating earthquakes, is preparing itself for what might just be its biggest Clerkenwell Design Week performance.

Moving on from last year’s ambition to turn its flowing water in the showroom ‘CDW pink’, the team are putting their focus in the latest bathroom and surface design products.

One of the striking bathroom displays at the Design Hub during the fair will showcase the RAK Ceramics Designer Collection by Patrick Norguet, RAK-Valet. The range comprises of functional elements – available in matt and glossy finishes – that serve as veritable valets and hand us the objects of our daily wellbeing via functional surfaces and stylistic solutions of great visual impact: decorative forms with slender profiles for the washbasins, top-notch stylistic research for the bathtubs, elongated lines for the toilet bowls.

RAK CERAMICS Valet in modern bathroom

Image credit: RAK Ceramics

In terms of surfaces, visitors to the Design Hub will be able to also view the stunning Metamorfosi collection, a decorative porcelain surface that will make an eye-catching impression for any interior. Metamorfosi is a large-format surface, available in two sizes – 120 x 260cm and 120 x 120cm. Inspired by the colours and shapes found in nature and responding to this important interior design trend, Metamorfosi is highly durable and splash resistant, just as porcelain should be, yet visually striking in its appeal, with several design options to choose from.

An important destination on the Clerkenwell Design Week tour, the RAK Ceramics Design Hub at 100 St John Street, Clerkenwell is one of the largest in the area, with more than 2,000 square metres over two floors. The space gives visitors to the area the opportunity to explore the possibilities of choosing RAK Ceramics for their projects.

Designed to be an interactive and immersive environment to inspire creativity, the Design Hub includes a working kitchen display, working tap display, Virtual Worlds 4D Theatre and a Grab and Go sample area. New product launches are given their debut at the Design Hub, the company’s Mega Slab Maximus surfaces are highlighted, along with inspiring bathroom displays. The Design Hub also hosts seminars and events throughout the year and offers meeting spaces for designers and architects.

Main image credit: RAK Ceramics