The disruptive hospitality brand, W Hotels, will make its debut in the fashion capital of Italy with a 116-hotel to open in Milan, designed by Patricia Urpuiola, this autumn. Here’s what we know…
Given the brand’s relationship with fashion – it is literally written into its DNA – W Hotels’ debut arrival in Milan, this autumn, makes a lot of sense. Following the opening of W Rome, the disruptive hotel brand will make its mark in Italy’s fashion and design capital with the launch of a 116-key hotel that is expected to become the city’s up-and-coming hotspot.
W Milan, owned by Gruppo Statuto and managed by Marriott International Inc., will be located in Piazzetta Bossi, just behind the world-renowned Teatro alla Scala and moments from the bohemian Brera neighbourhood.
The design project of Studio Urquiola has reinterpreted the Italian Rationalist architecture of the original ’50s building with a vibrant and contemporary interior design that catches the Milanese essence through its colours, materials, finishings and inspirations.
W Milan will feature 116 stylish guestrooms including 14 suites and one Extreme WOW Suite, the brand’s signature take on a Presidential Suite.
The hotel will boast an eclectic mix of dining destinations, bringing world flavours to cosmopolitan guests and locals connectors alike. Japanese restaurant, Odachi, will showcase authentic cuisine in a sophisticated setting while those looking for a truly Italian experience can indulge at Scena by Michelin star Chef Andrea Berton.
W Lounge will be a welcoming space at the heart of the hotel for guests to socialise over aperitivo, Milanese light bites and beats of live performances. A standout feature of W Milan will be the iconic rooftop, complete with a pool and lounge areas providing the perfect spot to soak up the energy and skyline of the city. By night, Aria, the rooftop’s skybar transforms into the city’s hottest new hangout serving delicious food, cocktails and DJ sets.
Main image credit: Marriott International