Laufen invites partners from the hotel industry to the Biennale
As part of its partnership with the Salon Suisse Swiss bathroom specialist Laufen invited CEOs from hotel groups, architects, interior architects, project developers and media representatives to Venice in order to give them artistic inspiration and to promote the dialogue between art and architecture. Organized by the Swiss cultural foundation Pro Helvetia, the Salon Suisse offers an event programme that accompanies the Swiss contribution to the Biennale with discussions, lectures and events. It is part of the international art exhibitions’ official events and takes place in several series at the Palazzo Trevisan.“Laufen is committed to supporting this cultural initiative since 2012 and is proud to be able to contribute to the diffusion of Swiss culture and tradition on such an important and internationally significant occasion. As a bathroom manufacturer which deals with very heterogeneous target groups, occasions such as the Venice Biennale and Salon Suisse give us an important opportunity to engage with opinion leaders and decision makers from the world of art and design”, explains Ilker Hussein, Manager Global Projects at Laufen.
Part of the programme was, among others, the visit of the official opening event including a boat trip through the laguna of Venice for invited guests. Furthermore, the guests had a VIP access to numerous events taking place around the Biennale where they could meet artists and curators personally. Thanks to its long-standing expertise as a premium supplier for hotel bathrooms, Laufen is aware of the close connections between art and hotels. Many hotels hold art exhibitions regularly or furnish lobby or hotel rooms with art objects like paintings or sculptures – because art adds even greater individuality to an already stylish interior design. Alongside location and service it should be an integral part of every good company’s flagship.
“If bathroom design is to continue to evolve and break down boundaries”, Ilker Hussein says, “then we have to draw on the inspiration that can be found through art. There needs to be an international dialogue between the fields of art and architecture, which is something that the Venice Biennale encourages and Salon Suisse gives Laufen an unmissable opportunity to inspire and be inspired by an international audience.”