Travelodge, the UK’s leading budget hotel chain, has recently celebrated a major milestone in the implementation of its £57 million refurbishment programme – with the completion of its 10,000th room. The nationwide renovation scheme was launched in March 2013 and is the first refurbishment programme to reach this key milestone in such a short period of time across the retail and hotel industry. A 150-strong Travelodge refurbishment team is working around the clock to refurbish 50 rooms every day across the UK, and the company today refurbished its 10,000th room at its Leeds Colton Travelodge hotel.
The scale of the programme means that more than 100 hotels have been refurbished in less than five months with a brand new room design and a luxury bed called the Travelodge Dreamer – which is deemed in the industry as the Rolls Royce of beds.
Grant Hearn, Travelodge CEO said: “The magnitude of our refurbishment programme is quite extraordinary and to have refurbished 10,000 rooms in such a short amount of time is groundbreaking. This is a significant milestone for us, as it demonstrates our determination to grow our business, strengthen our product offering and to make Travelodge the best value hotel chain in the UK.
“Feedback on our new room design has been outstanding which is no real surprise as our customers designed the whole room concept. We are seeing customer satisfaction levels soar, through Trip Advisor as well as on our own feedback channels. There is no doubt that the hero of our new room is the Travelodge Dreamer bed.
“We are on schedule to refurbish half of our estate by the end of this year.”
To date, 65,000 man hours have been invested into delivering the Travelodge refurbishment programme. Ten thousand bespoke Travelodge Dreamer beds, produced by royal warrant holders Sleepeezee Ltd, have been manufactured and delivered, and 40,000 luxurious pillows have been put into hotels – which when stacked up would reach the summit of Mount Everest at 8,848 metres.
The Travelodge Dreamer bed features a unique benefit of housing two space saving comfortable truckle beds within its base. When the beds are in use the base can be used for storing luggage, providing extra space in the room. The truckle beds have been designed to replace the traditional sofa bed, and provide an enhanced service for families staying in the room.
The room also features a sleep inducing colour palette in a tranquil blue, as well as stylish swoosh stripes on the curtains.
