Timing is not everything. The right strategy, perfectly timed, is.

150 150 Daniel Fountain
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“May you live in interesting times”, runs the ancient Chinese curse. Certainly, times don’t get much more “interesting” than they are today. On one hand, we have political instability across most, if not all, the world’s continents, sovereign debt crises in the Eurozone, policies of cheap money maintained by many nations, and a slowdown, if not stagnation, of global recovery.All significant contributing factors to the increase in exchange rate volatility amongst major currencies – identified as one of the top four risks to growth in the most recent PWC Annual Global CEO survey.

On the other hand, according to the same survey, 45% of CEO’s believe that the world will become more open to free international trade, and 56% think it will be more open to cross border capital flows.

Volatility threatens margins

Any business that has customers, suppliers, assets or part of its organisation or supply chain abroad is inevitably exposed to risk of exchange rate volatility and its corresponding impact on margins.

As the appetite for, and amount of, international trade continues to grow, it can only become even more competitive. The greater the amounts involved, and the lower the margins, the bigger the impact of even small currency fluctuations.

So it’s essential that businesses understand the impact of their currency transactions on those margins and take steps to manage them as effectively as possible.

Strategy first

At IFX we believe that it is impossible to predict the future movements of currency markets with any degree of accuracy, and irresponsible to try.

The needs of any business – regardless of its size or sector – is best served by a strategic rather than a purely tactical approach.

For the many businesses that lack the necessary expertise and operational capability to manage this themselves, the services of a specialist foreign exchange consultancy can be invaluable.

A reputable consultancy will focus not just on the transactions themselves but also on helping clients understand their risk exposure and mitigate that risk at the earliest opportunity.

They will take time to understand their clients’ businesses, needs and concerns, and monitor the relevant currencies and markets on each their behalf – as well as the events, trends, and developments that could impact on them.

Rather than focus purely on obtaining the best rate, they will provide advice and guidance on the optimal timing for their clients’ transactions, and the most advantageous contract for the needs of their businesses.

Mitigate risk, maximise benefit, minimise cost

Strategy in place, a consultant will also be able to add consistent value at the execution phase.

They will be able to execute currency transactions faster and with less risk than their clients could alone. They’ll also provide access to better exchange rates and lower fees and commission charges than are available through more traditional channels.

As a result, they can make the process easier, safer and, in the face of ever-growing pressure on margins, significantly more cost effective.

IFX is one of the world’s fastest-growing specialist foreign exchange consultancies, serving a growing spread of corporate and private clients throughout the UK, Europe, the US and Australasia. IFX is committed to conducting its business with the highest level of integrity, and stringently observes the compliance and reporting regulations of every jurisdiction in which it is active in order to protect the company and its customers.

For more information contact:
Tel +44 (0)20 7495 8888
www.internationalfx.com

Daniel Fountain / 21.07.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.