The Norman – Opening Tel Aviv 2014

150 150 Daniel Fountain
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Situated in the heart of Tel Aviv, The Norman will bring unprecedented sophistication and boutique character to the historic Mediterranean city. Due to launch during the first quarter of 2014, The Norman Tel Aviv will redefine the art of hospitality, capturing the timeless elegance of the 1920s matched with the comforts of a world class luxury hotel. The Norman is located close to popular Rothschild Boulevard, Tel Aviv’s first boulevard. By day, Rothschild is a commercial hub with key financial institutions lining the street, whilst at night it buzzes with diners and party-goers and is a place to see and be seen in.

Converted from two historic buildings in the heart of the ‘White City’, Tel Aviv’s UNESCO heritage site, the elegant Norman will comprise of 30 bedrooms and 20 suites, including two penthouse suites.

The architecture has been conceived by visionary Yoav Messer and will preserve the original building while remaining true to the area’s Bauhaus character, with interior design by David d’Almada of SAGRADA. Original Israeli artwork will feature throughout its public areas, guest rooms and suites ranging from classic oil paintings, unique sculptures and one-of-a-kind prints that David defines as “bringing the essence of Israel and its unique culture to life through multiple mediums”.

A resident curator will also be on hand to offer insights into the artwork displayed throughout the building. In addition, the hotel will offer bespoke tours of local galleries and artists’ studios, incorporating regular art showings and events taking place around Tel Aviv.

The Norman will feature two dining outlets, The Norman Restaurant, a brasserie style restaurant serving Mediterranean cuisine throughout the day – and Dinings, the Japanese tapas restaurant currently ranked the third best restaurant in Zagat’s London guide, featuring outdoor dining as well as private dining for up to 20 diners. As part of the design, Dinings will also feature a live sushi counter and partially open kitchen, adding to the interactive experience for guests. In addition, The Library Bar will recreate a quintessentially English lounge and serve cocktails into the early hours.

A 24-hour concierge team will be on hand to share their unique knowledge advising on tailored experiences such as hot air balloon and vineyard tours, private art gallery visits and experiential dining. This will allow guests to experience the true sense of Israel and provide an insight into this unique destination.

The rooftop at the Norman will provide an oasis of calm away from the hustle and bustle of the busy city. Guests can enjoy the charm and beauty of Tel Aviv whilst relaxing in the infinity pool or indulge in a relaxing massage at the third floor Spa. Guests of the hotels Suites will also have the option of in-room treatments to create their very own haven of relaxation.

Daniel Fountain / 18.12.2013

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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