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  • The Norman – Opening Tel Aviv 2014

    Daniel Fountain
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    Situated in the heart of Tel Aviv, The Norman will bring unprecedented sophistication and boutique character to the historic Mediterranean city. Due to launch during the first quarter of 2014, The Norman Tel Aviv will redefine the art of hospitality, capturing the timeless elegance of the 1920s matched with the comforts of a world class luxury hotel. The Norman is located close to popular Rothschild Boulevard, Tel Aviv’s first boulevard. By day, Rothschild is a commercial hub with key financial institutions lining the street, whilst at night it buzzes with diners and party-goers and is a place to see and be seen in.

    Converted from two historic buildings in the heart of the ‘White City’, Tel Aviv’s UNESCO heritage site, the elegant Norman will comprise of 30 bedrooms and 20 suites, including two penthouse suites.

    The architecture has been conceived by visionary Yoav Messer and will preserve the original building while remaining true to the area’s Bauhaus character, with interior design by David d’Almada of SAGRADA. Original Israeli artwork will feature throughout its public areas, guest rooms and suites ranging from classic oil paintings, unique sculptures and one-of-a-kind prints that David defines as “bringing the essence of Israel and its unique culture to life through multiple mediums”.

    A resident curator will also be on hand to offer insights into the artwork displayed throughout the building. In addition, the hotel will offer bespoke tours of local galleries and artists’ studios, incorporating regular art showings and events taking place around Tel Aviv.

    The Norman will feature two dining outlets, The Norman Restaurant, a brasserie style restaurant serving Mediterranean cuisine throughout the day – and Dinings, the Japanese tapas restaurant currently ranked the third best restaurant in Zagat’s London guide, featuring outdoor dining as well as private dining for up to 20 diners. As part of the design, Dinings will also feature a live sushi counter and partially open kitchen, adding to the interactive experience for guests. In addition, The Library Bar will recreate a quintessentially English lounge and serve cocktails into the early hours.

    A 24-hour concierge team will be on hand to share their unique knowledge advising on tailored experiences such as hot air balloon and vineyard tours, private art gallery visits and experiential dining. This will allow guests to experience the true sense of Israel and provide an insight into this unique destination.

    The rooftop at the Norman will provide an oasis of calm away from the hustle and bustle of the busy city. Guests can enjoy the charm and beauty of Tel Aviv whilst relaxing in the infinity pool or indulge in a relaxing massage at the third floor Spa. Guests of the hotels Suites will also have the option of in-room treatments to create their very own haven of relaxation.

    Daniel Fountain / 18.12.2013

    Editor, Hotel Designs

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