Striking Axminster carpet adorns Ashridge House

    150 150 Daniel Fountain
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    Stunning bespoke Axminster carpet now adorns the Wyatt and Scroops rooms at the prestigious Ashridge House Business School in Berkhamsted, Hertfordshire, complementing the marvellous historic interiors of this stunning Grade I listed location.With two rooms to refurbish, the Wyatt Room, which functions as the main tea and coffee area for the house, and Scroops, a private dining room, Ashridge House chose Axminster Carpets Commercial to provide bespoke patterned carpet that truly complements the stunning architecture of this breath-taking building. As these rooms are in constant use, the bespoke floorcoverings were woven on Axminster’s Super 8 Pitch looms and are constructed from 80% wool and 20% nylon for superior durability and colour retention. Laid by TW Betts, these carpets are suitable for heavy contract use, able to withstand high-impact footfall and offer both practical resilience and unique style.

    As Debbie Gronert, Hospitality Operations Support Manager at Ashridge House explains, “the Wyatt Room is very traditional in style with wood panelling and high, ornate ceilings, but it is subjected to daily use so the existing carpet was worn in high-traffic areas and no longer reflected the true magnificence of the interior. The Wyatt Room provides a space for our clients to relax with a cup of tea or coffee, and it was therefore essential that any new carpet would help to create a peaceful and tranquil environment that also co-ordinated with the terrific garden views.”

    In order to achieve this, Ashridge House worked closely with APM Design Limited and Axminster Carpets Commercial to create a bespoke carpet thatdraws inspiration from a neutral colour palette and specifically blends in with the natural tones of the Totternhoe stone, from which the building is made, for a truly cohesive look. The result is a beautiful carpet in shades of grey and cream with bold circles and intricate floral details that really work together. Also co-ordinating with the existing historic interior, the revamped Wyatt Room is now ready to withstand the weary feet of many more business school clients.

    The Scroops private dining area was purposely refurbished in order to achieve a harmonious look with the adjoining Broughton dining room, giving both rooms an updated appearance and a new lease of life. The new carpet is more striking than the Wyatt Room in colour, with a deep crimson and cream floral pattern on a natural beige base colour. Providing an ideal location for visitors and clients to relax and enjoy the award-winning cuisine that Ashridge House offers, the Scroops room is beautifully appointed and finished to perfection with the new Axminster carpet.

    “Although we offer hotel facilities at Ashridge House, we specifically did not want a ‘hotel carpet’ feel in any of the refurbished rooms”, continues Debbie Gronert. “Our main aim was to use floorcoverings that harmonised with the existing historic features of Wyatt and Scroops, providing a seamless finish without dominating the entire room. We specifically chose Axminster Carpets Commercial as they were recommended to us as a UK-based company with a reputation for quality, and they have really delivered on this brief. Axminster has provided us with very different carpets that have injected a sense of elegance and vibrancy into each room and ultimately fit in beautifully with our historic architecture and interior design.”

    Ashridge was formerly a royal residence for Henry VIII and Elizabeth I, and the present house was built in the mid 19th century by General John William Egerton the 7th Earl of Bridgwater. Now principally known as Ashridge Business School, an internationally renowned institution that is consistently ranked a world leader in education, Axminster Carpets Commercial have really delivered an impressive and striking result for this prestigious building.

    For further information telephone 01297 630630 or e-mail

    Daniel Fountain / 19.06.2012

    Editor, Hotel Designs


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