Starwood Hotels to Launch Dual-Hotel Development in Charlotte, North Carolina

    150 150 Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc. has recently announced plans to open both a Sheraton and Le Méridien hotel in Charlotte’s bustling uptown business district as part of a $20 million conversion and renovation project. Sheraton Charlotte Hotel and Le Méridien Charlotte will each occupy one tower of a massive hotel complex, currently operated as The Blake Hotel. Owned by Carolina Hospitality and managed by Wischermann Partners, Sheraton Charlotte Hotel will has opened as of August, 15. The other hotel tower will operate as an independent hotel through renovations and re-open as Le Méridien Charlotte in January 2014. Sheraton Charlotte Hotel and Le Méridien Charlotte will each have its own porte-cochere, entrance and lobby and will share a 24-hour fitness center, spa, indoor and outdoor pools and pool bar, underground parking, and 55,000 square feet of flexible meeting space. There will be a total of six restaurants between the two towers following the opening of both hotels, including a lobby bar and full-service restaurant in the Sheraton tower, and Le Méridien’s Hub and signature Latitude Bar. Additionally, Le Méridien Charlotte will feature a spectacular rooftop bar that showcases beautiful views of the downtown Charlotte skyline. All dining outlets will be accessible to guests at both hotels.

    Prior to opening, Sheraton Charlotte Hotel will implement the Sheraton brand’s signature Link@Sheraton® experienced with Microsoft® and Link@Sheraton Café. All 306 guest rooms will be fully refurbished and outfitted with the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria, as well as an oversized work desk, ergonomic chair, high-speed Internet, and LCD flat panel television. Following further renovations, the hotel’s fitness facility will feature the brand’s revolutionary new health and fitness program, Sheraton Fitness, Programmed by Core PerformanceTM, designed exclusively for Sheraton guests through its partner Core Performance.

    Le Méridien Charlotte will undergo extensive renovations to its public areas and its 305 guest rooms prior to opening. The hotel will feature the Le Méridien HubTM experience, which re-interprets the traditional lobby into a social gathering place for creative people to converse, debate, and exchange, further building on the brand’s award-winning arrival experience and curated coffee culture. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le Méridien signature scent, sound and use of light, creating a unique and distinctive atmosphere; UNLOCK ARTTM program, featuring LM100 TM artist designed key card collections that not only offer access to the guestroom but also to Le Méridien affiliated contemporary cultural centers in the city; and a 24-hour curated soundtrack.

    Daniel Fountain / 14.09.2013

    Editor, Hotel Designs


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