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  • Starwood Expands Presence in Brazil with Upcoming Sheraton da Bahia Hotel in Salvador

    Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc. has partnered with GJP Hotéis & Resorts to expand the presence of its global powerhouse brand Sheraton Hotels & Resorts in Brazil. Sheraton da Bahia Hotel will be located in Salvador, one of the most important tourist destinations in the country. The 284-room historic Hotel da Bahia is currently undergoing an extensive renovation and will re-open to its full splendour by Q1 2013. It will be operated by local hotelier GJP Hotéis & Resorts under a franchise agreement. Starwood currently operates seven properties in Brazil under the Sheraton and Four Points by Sheraton brands. Sheraton da Bahia Hotel will be the 6th Sheraton in Brazil marking another important step in the brand’s global expansion plan to reach a milestone of 500 Sheraton properties by 2015. A 7th Sheraton, Starwood’s 9th property in the country, is scheduled to open by Q1 2014, the Sheraton Reserva do Paiva Hotel and Conference Center in Recife.

    When it reopens as Sheraton da Bahia Hotel in Q1 2013, it will feature 284 guest rooms, including 16 suites, all featuring the brand’s signature all-white Sheraton Sweet Sleeper Bed and an exclusive Sheraton Club Lounge. The heart of the lobby will feature the brand’s Link@Sheraton experienced with Microsoft® – Sheraton’s signature social hub where connections, whether face-to-face or via webcam, can take place. The hotel will also offer two restaurants, the brand’s signature Sheraton Fitness programmed by Core Performance® with a spacious work out space, a 1,938 square feet spa with a salon and sauna, swimming pool, business center, and a large meetings and event facility comprising more than 27,000 square feet of flexible space with capacity for over 400 people.

    The hotel is strategically located in the city centre and has direct access to Sete de Setembro Avenue, a major roadway that connects the city.

    The hotel is currently undergoing a meticulous renovation that will preserve the charms and jewels of the historic building, such as the façade with its beautiful tiles and prominent works of art, including the grand murals by Genaro de Carvalho picturing local festivities from Bahia, protected by the IPAC – Institute of Arts and Cultural Heritage of Bahia State since 1981, as well as three other large murals by renowned Argentine artist Carybé, especially commissioned for the hotel picturing scenes from the Brazilian lifestyle located in the hotel’s lobby area.

    Source: Starwood Hotels & Resorts Worldwide, Inc.

    Daniel Fountain / 05.02.2013

    Editor, Hotel Designs

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