Starwood agreement kicks off with signing of three agreements for India

    150 150 Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc. has announced the signing of a Non-Exclusive Master Agreement with D.I.H (Cyprus) Limited (an affiliate of Duet India Hotels Ltd.) and JHM Interstate Hotels India Pvt. Ltd. The agreement was signed concurrently with the execution of the agreement for the Four Points by Sheraton Pune, Nagar Road Poona. The Non-Exclusive Master Agreement also covers the Four Points by Sheraton Jaipur City Square which opened in October 2009 and Four Points by Sheraton Visakhapatnam. Four Points by Sheraton Pune, Nagar Road and Four Points by Sheraton Visakhapatnam are both targeted to open in October 2010.In a significant vote of confidence for India’s burgeoning travel market, Starwood Hotels & Resorts – which already boasts the largest upper-upscale and luxury Indian footprint of any U.S.-based hotel company – is launching a major expansion of its mid-market brands, Four Points by Sheraton Hotels and Aloft Hotels, in India. Starwood is well on track with its plans to grow its existing portfolio of 26 hotels in India by 60 percent by 2013 with the opening of the first Four Points by Sheraton in Navi Mumbai, Vashi in partnership with the Rahejas Group.

    Starwood’s legacy in India began in 1973, when its Sheraton brand debuted in Mumbai. The company has since grown the portfolio to 26 hotels under its Westin, Sheraton, Four Points by Sheraton, The Luxury Collection and Le Méridien brands. By 2013, Starwood expects to have an additional 15 new hotels in India across the Sheraton, Westin, Four Points by Sheraton and Aloft brands.

    Four Points by Sheraton with its timeless and stylish comfort offering, has proved a huge hit for Starwood worldwide, and debuted in India in 2009 with the openings of Four Points by Sheraton Jaipur City Square and Four Points by Sheraton, Navi Mumbai, Vashi. Because of the “halo” of the iconic Sheraton brand, Four Points by Sheraton is already a “developer darling” in India.

    All Four Points properties in India, including the hotels in Navi Mumbai, Jaipur and the soon to open hotels in Puneand Visakhapatnam, are new builds, bringing a new generation of sleek, modern, and stylish mid-market hotels to the country.

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    Daniel Fountain / 23.09.2010

    Editor, Hotel Designs

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