St. Regis Marks Global Growth with the Opening if its Twenty-First Hotel

    150 150 Daniel Fountain
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    St. Regis Hotels & Resorts continues to underscore its reputation as the world’s leader in luxury hospitality as it debuts its twenty-first hotel with The St. Regis Bahia Beach Resort in Puerto Rico. Coupled with the highly anticipated 2010 openings of The St. Regis Osaka and The St. Regis Lhasa Resort, the renowned brand will have doubled its global footprint in the past two years with this unveiling of its latest resort. St. Regis Hotels & Resorts, lauded for its dedication to refined elegance at the world’s best addresses, will celebrate the opening of its twenty-first hotel in November with a glittering evening at the flagship St. Regis New York, a glamorous Midnight Supper hosted by St. Regis Global Brand Leader, Paul James, a global Krug champagne sobering, and the launch of the Suite Luxury, Legacy Rates package. While this celebrated brand enjoys over 100 years of history, 2010 is a landmark year which will further St. Regis Hotels & Resorts reputation for timeless elegance and modern sophistication.

    The St. Regis Bahia Beach Resort in Puerto Rico will be the first St. Regis resort in the Caribbean and will introduce unmatched luxury and bespoke service to one of the world’s most beautiful destinations while preserving the areas pristine landscape.

    The 21st celebration will also feature the unveiling of the St. Regis Collection by Alexis Bittar inspired by Caroline Astor. Caroline Astor, or The Mrs. Astor as she was known, was one of the most important social doyennes of her time and the creator of the Astor 400, the exclusive elite group which defined New York society during the Gilded Age, as well as the mother of St. Regis founder John Jacob Astor IV.

    To finish off a spectacular evening on November 10th, Paul James will host a glamorous Midnight Supper at The St. Regis New York, harkening back to the early days of the legendary brand. Midnight Suppers served as one of Caroline Astors many social rituals at The St. Regis New York in the late nineteenth century, and the affair in November will surely rival these gatherings of New York society.

    The brands celebration of their 21st hotel kicked off last month with Jazz at Lincoln Centers opening night concert performance for their 2010/ 2011 season, where St. Regis offered guests exclusive access to the event. Paying special tribute to unforgettable jazz performances that have been a foundation at The St. Regis New York since its opening, St. Regis also partnered with Jazz at Lincoln Center to produce Timeless is Modern, a limited edition jazz CD produced exclusively for St. Regis.

    Daniel Fountain / 27.11.2010

    Editor, Hotel Designs


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