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  • Social Media Project Shortlisted for CIPD Award

    Daniel Fountain
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    UK shower manufacturer and designer, Roman Limited, have been shortlisted for a prestigious North East CIPD (Chartered Institute of Professional Development) award. This sees them being placed in the top 2, after a record number of entries, for their yearlong social media campaign, Project 252, which followed a year in the life of the manufacturer through photos. The campaign saw one photograph being shared every working day throughout 2012 – each of the photographs showing a different aspect and area of the business. With the Company having a total of 252 working days during the year, the campaign was titled Project 252.
    The campaign was played out across the Company’s social media platforms; Flickr, Facebook and Twitter, as well as being shared on Roman’s own website. The initiative involved all Roman employees (around 150 members of staff), who either supplied photos, or were captured in photos throughout the year.

    Project 252 encompassed every aspect of the shower manufacturer’s daily life – from Export trips overseas; to products being packed on vehicles; from products being created in Design and manufactured on the shopfloor; to new showroom displays being installed; from key visitors at the factory; to staff milestones; and national events being celebrated.
    The winners will be announced at an awards ceremony which takes place at the Hilton Hotel, Newcastle on the 18th April.

    You can still view Project 252 now on the Company’s website and Flickr page.

    David Osborne, Managing Director at Roman comments on the motivations behind Project 252: “The aim of the campaign was to involve all members of staff, whilst also communicating all the different aspects of the company. Roman has diversified greatly over the past 10 years. Although manufacturing Shower Enclosures is still at the heart of the business, we now have many other strings to our bow.

    “One of the key struggles for any business is communicating what each different department does on a daily basis. This is particularly difficult for a business like ours, where we have many remote members of staff, including technical installers and sales managers, who live UK and Worldwide. It is particularly challenging to make them feel part of the business. That is why their involvement was so crucial in terms of both supplying photographs, as well as viewing them and following the campaign.”

    Daniel Fountain / 16.04.2013

    Editor, Hotel Designs

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