Sheraton Hotels & Resorts Anticipates Record-Breaking Growth over the Next 12 Months

150 150 Daniel Fountain
  • 0

Starwood Hotels & Resorts Worldwide, Inc. has recently announced from the Sheraton Hotels General Manager Summit in Seattle that its largest and most global brand is poised for record-breaking growth over the next 12 months with 35 new hotels expected to open. Nearly half of the new Sheraton hotels will open in China, widening Starwood’s lead as the largest upper-upscale global hotel operator in Asia Pacific. Enhancing its reputation as a global powerhouse, Sheraton will also enter numerous new markets including Samoa, Tajikistan and Kazakhstan, and return to Iraq. Demand for Sheraton Surges across Asia Pacific
After topping 100 hotels in Asia Pacific in 2013, Sheraton continues to build momentum in the region with 23 openings expected over the next 12 months. Sheraton will open approximately one hotel every three weeks in China alone, reflecting the brand’s aggressive growth primarily in the country’s secondary and tertiary markets. The brand will launch in Wuhan, Shaoxing, Nanchang, Zhengzhou, and Qingdao, while adding its third hotel in Beijing and fifth in Shanghai. More than 13 additional Sheraton hotels are slated to open in China by 2017.

Sheraton is also gaining momentum in India, where it will add three additional hotels to its portfolio over the course of this year and 2015, with openings slated for Bengaluru, Noida and Chandigarh. In addition, the global powerhouse will enter several other new markets in Asia Pacific in the next 12 months including New Caledonia, Samoa and Sri Lanka.

Sheraton Expands Footprint in Diverse Emerging Markets
Sheraton will add two new hotels in key emerging markets across Europe over the next 12 months. Openings will include Sheraton Rostov-On-Don Hotel in Russia and the Sheraton Ismayilli Resort & Spa in Azerbaijan. Last month, Sheraton opened Sheraton Zurich Hotel, marking the brand’s second hotel in the financial capital of Switzerland.

In the Middle East, Sheraton will open seven new hotels, increasing its portfolio to 23 hotels by February 2015. Highlights include the Sheraton brand’s debut in both Kazakhstan and Tajikistan, and its return to Iraq with the opening of Sheraton Dohuk Hotel in 2014, followed by Sheraton Erbil Hotel in early 2015. Other openings include the brand’s fourth hotel in Saudi Arabia (Sheraton Medina Hotel) and fifth in Dubai – the 660-room Sheraton Dubai Tower Sheikh Zayed Road Hotel.

In Africa, Sheraton continues to strengthen Starwood’s position as a leading global hotel operator with new hotels slated to open in Mauritania, Guinea and South Sudan by 2017. These recent signings increase the Sheraton pipeline in Africa to six new hotels.

“Sheraton is truly a global pioneer with a long legacy of reaching new markets first and building meaningful relationships with owners and developers,” said Simon Turner, President of Global Development for Starwood. “The result is that Sheraton is leading Starwood’s global pipeline growth and creating opportunities for the further development of all our brands in diverse markets worldwide.”

Starwood Gains Momentum in the Americas
Within Latin America, Brazil is one of Starwood’s most promising growth markets as the country accelerates infrastructure development ahead of the 2014 FIFA World Cup and 2016 Summer Olympics. This year, Sheraton will open its seventh hotel in Brazil — Sheraton Reserva do Paiva Hotel and Convention Center, following last year’s opening of Sheraton da Bahia Hotel in Salvador, Brazil. Next month, Sheraton will mark its return to the Dominican Republic with the opening of Sheraton Santo Domingo Hotel, ideally located on Avenida George Washington, the city’s luxurious waterfront avenue lined with palm trees and casinos.

Daniel Fountain / 31.03.2014

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.