Element Brand Breaks Ground in Doral, Florida

    150 150 Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc. has announced that its Element brand is gaining momentum in Florida with plans for a second hotel in the Miami metropolitan area. A ground breaking ceremony for Element Miami Doral took place on March 11 with Doral Mayor Luigi Boria and other local officials in attendance, as well as several Starwood executives. The new Element is expected to open in July of 2015 as part of a dual-hotel development, joining Aloft Miami Doral which opened in March 2013. Owned by Eurocon, LLC, Element Miami Doral will offer a smart, new lodging option for travellers with 139 stylish, sustainable rooms and an atmosphere designed to fuel a life in balance and on the move. Element Miami Doral will offer global travelers easy access to a variety of premier shopping destinations including the Miami Free Zone, Dolphin & International Mall and Mall of the Americas. Guests will also be close to major visitor attractions such as Miami Zoo, Miami Sea Aquarium, the word-famous South Beach, several premier golf courses, and the restaurants and nightclubs of downtown Miami. One of the fastest growing cities in Miami-Dade County, Doral is home to many of the region’s largest companies and government institutions, including the US Federal Reserve Bank, US Southern Command and Carnival Corporation. Element Miami Doral will be the second Element hotel in greater Miami, joining Element Miami International Airport.

    Element Miami Doral will boast light-filled studios as well as one bedroom suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed, and spa-inspired bathrooms will feature an invigorating rain shower and dual-flush toilet. Other brand signatures will include a state-of-the-art, 24-hour fitness center, an outdoor saline swimming pool, a 1,500 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with the Element brand’s bikes to borrow program and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.

    Daniel Fountain / 01.04.2014

    Editor, Hotel Designs


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