The 245 room BLOC Hotel in Gatwick Airport follows in the footsteps of its Birmingham counterpart, offering what it describes as ‘pared-down chic’. The very best materials are used whilst still making the hotel as cost-effective as possible, meaning guests can enjoy stylish and comfortable rooms, in prime city-centre locations, at very good prices.One of the key factors in BLOC’s ethos is making the best use of space and not wasting unnecessary resources – this is what helps keep the hotel’s room rates low, without scrimping on quality. To achieve this, BLOC has chosen innovative but trusted brands, which includes Roca for all brassware and sanitaryware. BLOC’s rooms are priced on three levels, basic, executive and luxury, and so required a range of products to fit these different themes.
The bathrooms themselves are being constructed in pods by Boxbuild.
With the ultimate small space WC and washbasin combo, W+W, plus brass and sanitaryware ranging from ‘budget to boutique’, Roca’s ethos and product offering work perfectly with the hotel’s ambitions.
Roca’s stylish yet water-saving Element brassware was chosen for the hotel’s ‘Snug and Vista’ rooms, the innovative water-saving W+W, which re-uses water from the basin to fill the cistern, features in the ‘Aspire’ rooms and the prestigious Armani/Roca Collection is a focal point of the ‘VIP and Presidential’ rooms.
“For me, Roca offered the perfect balance of design and quality,” said BLOC owner, Colin Graham. “Throughout the project, my priority has been to choose major brands that are genuinely enthusiastic about what we are trying to do – Roca has been fantastic in that regard.”
“Their range of products is excellent – W+W, my personal favourite, is ground breaking, fitting perfectly with our pared down, luxury take on the hotel market. The inclusion of Armani/Roca has enabled me to lift the level of the special rooms, while enjoying the kudos of being associated with a major luxury brand.”