Preferred Hotel Group™ announces two new member hotels in South Africa

150 150 Daniel Fountain
  • 0

Preferred Boutique™, an elite collection of intimate hotels and resorts and a brand of Preferred Hotel Group™, is pleased to announce its newest members in South Africa – 26 SUNSET AVENUE LLANDUDNO in Cape Town and 10 2ND AVENUE HOUGHTON ESTATE in Johannesburg. Nestled on the slopes of the Atlantic Seaboard next to the Sandy Bay Nature Reserve in the prestigious residential suburb of Llandudno, 26 SUNSET AVENUE LLANDUDNO provides six luxurious suites and an intimate service. Chapman’s Peak Drive and the renowned Camps Bay, Hout Bay, Noordhoek and Constantia villages are all within easy reach, as is the centre of Cape Town. Guestrooms offer a magnificent 180 degree view of the ocean with the sound of waves crashing a mere 130m away, and the main deck provides unforgettable sunsets.

Spacious and light-flooded, the six one-bedroom suites open up onto large private sun decks and feature floor-to-ceiling glass doors that completely retract into the walls, exposing the outstanding sea-views. For an indulgent stay, services from a butler, masseur, shopping assistant and personal chef are available. Each villa is equipped with a home theatre system, gourmet kitchen, spacious living areas with Wi-Fi , under floor heating, and private sun decks. Other facilities include a heated swimming pool and steam room.

Located in the exclusive suburb of Houghton Estate in Johannesburg, 10 2ND AVENUE HOUGHTON ESTATE is an established five-star boutique hotel with 11 rooms and a Presidential Suite. The 5000 square metre24-hour secure estate is surrounded by lush landscaped gardens within easy reach of the business hubs of Johannesburg, Braamfontein, Rosebank and Sandton as well as just 5 minutes away from the Rosebank Gautrain Station.

Reminiscent of an English country house, the rooms are a spacious 42 square metres and softly decorated in elegant furnishings. Centred around private courtyards with soothing water features, some feature a private balcony while two share a terrace area. For those seeking relaxation, there is a swimming pool, library, lounge room with fireplace and outdoor veranda to enjoy the gardens. The restaurant features an extensive menu with freshly baked pastries for breakfast and seasonal products. Three boardrooms can accommodate corporate gatherings for up to 24 guests.

Daniel Fountain / 22.01.2012

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.