Outrigger Enterprises Group, Hawaii’s largest locally owned hotel operator, and IHG (InterContinental Hotels Group) has announced the signing of a license agreement to rebrand the OHANA Waikiki Beachcomber hotel as the Holiday Inn Waikiki Beachcomber Resort. The agreement is a testament to the strength of the $1 billion Holiday Inn® relaunch, which was established to create a more contemporary brand image, improving quality and driving consistency across the global portfolio. Outrigger will continue to own and manage the rebranded resort, bringing its unparalleled reputation for delivering a high-quality guest experience coupled with distinctive “Hawaiian” hospitality to the power and global appeal of the Holiday Inn brand. All employees will keep their jobs and will remain employees of Outrigger Hotels Hawaii. The rebranding is expected to be complete in November 2010.
This agreement implements Outrigger’s “many brands, one `ohana (family)” strategy that leverages the company’s ability to manage multiple brands, while maintaining the acclaimed Outrigger collection of upscale, luxury leisure hotels and resort condominiums located in some of the most desirable destinations throughout Hawaii and the Pacific.
Close to all the action, this resort is located in the fast-paced heart of Waikiki. The property offers guests comfortable accommodations designed to reflect the unique environment and culture of the area, with modern, revitalized guest rooms, as well as a newly revamped pool, lobby, fitness room, and port cochere. It is home to Jimmy Buffett’s at the Beachcomber, a fun, family-friendly lifestyle restaurant and bar that features the new Honolulu Surfing Museum, showcasing collectibles and memorabilia. On the resort’s lobby level, Illusionist John Hirokawa presents the dazzling Magic of Polynesia show in a 700-seat theater specifically designed for his electrifying displays.
The resort’s convenient location is just steps from the beach and surrounded by shopping, dining and entertainment. Nearby attractions include Royal Hawaiian Center, International Market Place, DFS (Duty Free Shop), Macy’s, Duke’s and Waikiki Beach Walk®. Guests staying at the resort also have complimentary access to the Waikiki Trolley’s Pink Line, which provides transportation throughout Waikiki, including Waikiki Beach Walk® and Ala Moana Center.