Morgan Furniture, the market-leading British designer and maker of contemporary contract furniture, has produced around 560 individual items of original seating and tables for the Hotel La Tour in Birmingham. Opened in Spring 2012, the newly-built 4 star hotel represents a new concept for city centre hotels which exalts modern comfort delivered with classic values and levels of service.With contemporary, luxurious and comfortable as watch words for the design brief, Morgan was appointed to entirely furnish the reception, lounge, bar and dining rooms and provide key items of soft seating for all four categories of guest accommodation.
Led by Design Director, Katerina Zachariades, the in-house design team at Morgan create original, inspired collections with distinctive style, eleven of which were selected for Hotel La Tour. Chevy, City, Seville, Siena, Verona, Opera, Hampton, Trevi, Diva, Pastille and Lima. Morgan was also asked to design some individual products based on their collections. One example is the stunning ultra high back Opera 169 chair which creates eye-catching seating groups in the hotel entrance lobby. The form for this originated from the existing Opera 168AU and keeps the original show wood base and flared arm detail. The chair back was extended in height to a towering 1460mm with a vertical button detail. When positioned on bespoke rugs, these chairs provide an elegant and dramatic welcome. The Opera chairs are teamed with oval coffee tables from the Trevi collection.
Also bespoke, are the extended length Hampton sofas with vibrant red bolster cushions which act as informal dividers and provide a chic and original alternative to banquette seating. The Hampton seating collection with its contemporary profile and timeless detailing is a perfect partner for the brand personality of Hotel La Tour and thus, features throughout the communal areas in various forms: as armchairs, armless side chairs, two-seater sofas and modular combinations.