Official Launch of Naturalmat Hotel

    150 150 Daniel Fountain
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    The innovative Devon based mattress maker Naturalmat, joined forces with like-minded businesses including Craster, Another Country, Studiotex, All Square and Axminster Carpets to launch their luxury hotel mattress range in the Naturalmat Green Room. The Naturalmat Green Room exhibited at this year’s Sleep Event, which took place on 23 and 24 November at the London Business Design Centre. The Naturalmat Green Room demonstrated why Naturalmat and its partners are the best producers of the fully sustainable hotel bedroom. The room was manufactured from natural and sustainable materials and provoked the visitor to understand how an eco, healthy and luxurious sleeping environment can be created.

    Naturalmat understand that today more and more hoteliers are concerned about their environmental impact, reducing carbon emissions and the amount of waste they send to landfills. Naturalmat have caught the eye of several big names in the hotel industry that have clear green objectives in mind, including Marriott who were ranked number nine in the Sunday Times Best Green Companies in Britain List 2011. The contents of the Naturalmat Green Room showed how an environmentally friendly yet lavish hotel room can be created and is sure to grab the attention of further eco conscious hoteliers at the Sleep Event 2011.

    The Naturalmat Green Room contained FSC certified bedroom furniture from Craster and Another Country, lighting from LED specialists All Square and carbon neutral carpet from Axminster Carpets, it also showcased an exciting new EchoPanel wall covering from Studiotex that was made entirely from recycled plastic bottles, demonstrating how quality textiles can remain committed to high levels of environmental performance.

    Naturalmat Hotel is taking the hotel industry by storm and offers a more sustainable and environmentally responsible alternative to poor quality synthetic mattresses. Naturalmat are pioneers in natural fibre technology and have developed the perfect natural sleeping environment from creative new raw materials such as Soil Association organic lambswool, which is anti-dust mite, anti-mosquito and anti-moth through a natural treatment using extracts of lemon, eucalyptus and lavender; and unbleached cotton mattress covers which are guaranteed anti-bed bug through a treatment of natural geraniol. Another exciting ingredient is organic coir fibre, a derivative of the coconut husk. This sustainable material greatly enhances the ventilation and spring of the mattress and is another example of intelligent use of renewable natural resources. Other sumptuous materials found in a Naturalmat Hotel mattress are mohair, cashmere, horsetail hair and bamboo from environmentally conscious sources and all biodegradable that combine to create a truly green products made by a great British company.


    Naturalmat mattresses provide superb comfort that is long lasting, hence why numerous hoteliers have called upon them recently. This year Naturalmat successfully won the contract to manufacture all 686 mattresses for Yotel New York City, all mattresses for the recent opening of Z Hotel Soho and Naturalmat have worked with other high profile clients in the past including The Connaught, Claridges and several boutique hotels.

    ’The single most important thing in any hotel room is the bed, and what makes a great bed is a great mattress. The perfect mattress is one that is extremely comfortable, sumptuously supportive, long lasting and consistently good. It is the mattress that will give the hotel guest the definitive ‘wow’ factor. A well made mattress will have high quality natural fillings, be robustly made by hand and offer excellent support, breathability, ventilation and insulation, and ideally offer hypo allergenic benefits as well. The very best mattresses will be all this, manufactured from fully sustainable raw materials, organically sourced where possible and produced by environmentally conscious companies,’ says Peter Tindall, Naturalmat Company Director.

    Daniel Fountain / 01.12.2011

    Editor, Hotel Designs


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