New Global Members Club for the Creative Industries Now Open

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    Apartment 58 has now opened its doors offering a new global concept and accessible work/socialising space for the creative industry. Apartment 58 aims to offer a high-tech home from home where members can access and use the apartment for both work and play. The Soho apartment can be found at 58 Poland St with an Apartment 58 in Notting Hill ready shortly after this summer. East London is the next stop with all 3 London apartments alive and kicking before 2013, and plans already underway to open 3 apartments in each major fashion capital by 2015.The concept is simple: intimate apartment and bar spaces with understated design and personal access available for members who can use the space to work, hold meetings, host events or simply socialise with some friends over a cocktail. The brainchild of Alan Grant, founder of Notting Hill Arts Club and Cherry Jam, Apartment 58 will have a strong focus on technology – a paperless haven for those that are green. ‘We want to make creative hub for the next generation, to relate to those working in fashion, film, music or design who perhaps don’t have their own studios just yet but still want a beautiful space to work in. Apartment 58 will help the industry day to day; our members can let themselves in with their own key, access the Cloud to work off an Ipad or Mac, host sample sales or launches and even pick up their mail.’

    Grant and his management team of ‘Landlords’ have approached an advisory committee of ‘Tenants,’ made up of industry influencers and creatives. These ‘Tenants’ are responsible for the selection of the ‘Friends’ of the apartment and will invite their network to visit Apartment 58 and become members. Once signed up all ‘Friends’ will receive a ‘Friendship Card’ a premium benefits lifestyle card, which is both a key to each apartment as well as a global credit charge card; the preferred currency in Apartment 58. ‘Friends’ will also be privy to an enthralling programme and events calendar, enabling access to new products and exclusive services.

    Mia Wallenius, who currently works for Klaus Haapaniemi as Art Director, Designer and Producer, has been appointed chief of the simple and clean interior design. The design concept of Apartment 58 is to make the space feel like a home, with a collection of vintage mid-century classic furniture and objects that have been lovingly collected over time to give the space a lived-in feel. Here the colour scheme is muted yet cosy with deep purples, chocolate browns, and burning ambers mixed will light blues and greys. Key design features include bespoke wallpapers and soft furnishings by Klaus Haapaniemi, a grand table and bespoke seating which is perfect for both meetings and dinner parties. Apartment 58 will curate and showcase work by emerging designers and artists, giving them a natural platform to be seen.

    Apartment 58 offers a space to socialise as well as work, and the team have trained among some of the best in exceptional hospitality and service. Food and drink will be a strong focus in all venues, and whether ‘Friends’ wish to have a long lunch or host an intimate dinner, Apartment 58 has a local gourmet delivery service on hand. This service offers a menu cherry-picked from the best restaurants and cafes in Soho, which is then hand delivered to the apartment – just like take away in your own home. The bar team will provide an encyclopaedic knowledge of drinks, creativity and standard of service. Drawing on an extensive experience and skills from the guys who put together The Light Bar at St Martins Lane and Purple Bar at the Sanderson, Apartment 58 bar will be welcoming, warm and will make you feel fully at home.

    Comprised of like-minded individuals who share the same passion for creativity, Apartment 58 is set to become a global institution for the next generation of artistic leaders.

    Daniel Fountain / 20.04.2012

    Editor, Hotel Designs


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