Louvre Hotels Group places Africa at the heart of its international development strategy

    150 150 Daniel Fountain
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    Louvre Hotels Group is opening its first two hotels in Algeria, in the city of Annaba. This announcement is part of the Group’s strategy to double its number of hotels in Africa by 2017, by proposing hotels that operate under its brand name in all of the region’s main cities.Present in Africa since 1991 (with Golden Tulip Accra in Ghana), Louvre Hotels Group is pursuing its development along two vectors: accelerating its development in countries where it is already present, and opening hotels in new countries.

    Louvre Hotels Group opens its first two hotels in Algeria

    Louvre Hotels Group has just inaugurated its first two hotels in Algeria, in the city of Annaba: the Golden Tulip Hotel Sabri and Tulip Inn Hotel Rym El Djamil. The Golden Tulip Sabri is a 4-star hotel with 224 apartment rooms, located in the tourist district of Annaba with a view on the Mediterranean sea.

    The Tulip Inn Rym El Djamil is a 3-star hotel with 76 rooms and suites, overlooking the Annaba bay.
    By the end of 2013, the Group also plans to open two new hotels, (one in Oran and one in Skidda) as well as a hotel in Algers in 2014.

    The Group accelerates its development in countries where it is already present

    To date, Louvre Hotels Group is active in six African countries: Morocco, Algeria, Tunisia, Tanzania, Ghana and Nigeria.

    Since the acquisition of Golden Tulip in 2009, Louvre Hotels Group has become a major player in the hotel industry in Africa, with 33 hotels.

    Last February, Louvre Hotels Group announced the signing of a partnership agreement with the Moroccan group Ynna Holding. The renewable 8-year contract covers the management, operation and marketing of the Ryad Mogador Hotels chain, Ynna Holding’s tourism and hotel services division. Thanks to this partnership, the Ryad Mogador chain’s twelve hotels (3,000 rooms) will become “Mogador Hotels by” Tulip Inn, Golden Tulip, or Royal Tulip, depending on each individual establishment.

    All of the hotels developed by the Group in Africa were opened under management contracts with local investors, which have proved to be a key advantage for the success of these projects.

    As part of these agreements, Louvre Hotels Group provides its partners with its expertise, local staff training, its management experience and its distribution force. It thus contributes to the enrichment of the local economy in the countries where it operates.

    Opening hotels in new countries

    Over the next five years, Louvre Hotels Group wants to expand through new projects currently in the development phase, which will enable it to double its presence in Africa.

    The Group is keen to be present in new countries on the African continent, and plans to open hotels in French-speaking Africa (Benin, Burkina Faso, Ivory Coast, Senegal, Cameroon, Gabon, and Guinea-Conarky), as well as in eastern and sub-Saharan Africa (Kenya, Rwanda, the Democratic Republic of Congo, and Ethiopia).

    Projects in new countries have been secured and work is currently underway –as in Senegal, where Louvre Hotels Group is supervising the renovation and expansion of the historic “Croix du Sud” hotel, with approximately 90 rooms, which will open in late 2013.

    By the end of 2013, a dozen new hotels will be inaugurated in the region.

    Pierre-Frédéric Roulot, Chairman and CEO of Louvre Hotels Group, comments: “We are delighted to announce such promising prospects for the different regions of Africa. This success is a perfect illustration of our strategy’s suitability for the needs of a fast-growing market, where we have developed a strong brand image around Golden Tulip. We would now like to come to the forefront as a comprehensive hotel operator by diversifying our offer.”

    Daniel Fountain / 17.05.2013

    Editor, Hotel Designs


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