Louvre Hotels Group, a major player in the hotel industry both in France and internationally, is announcing the launch of new websites for its Premiere Classe, Campanile and Kyriad brands, as well as the start of a partnership with TripAdvisor. To offer a higher quality of online customer experience
With the launch of these websites, Louvre Hotels Group is once again demonstrating their focus on improving the online customer experience.
The new sites are built for speed and efficiency and have significantly reduced the time and clicks needed to reserve a room of customer’s choice. Clients of the Group’s brands will also benefit from the best available offers thanks to an automatic price-comparison display. This multi-brand search tool will enable customers to make their choice based on the prices proposed by Première Classe, Campanile and Kyriad.
Improving the customers’ online experience will be achieved by grouping and presenting all the relevant information in one place.
With this in mind, Louvre Hotels Group has established a partnership with TripAdvisor, the world’s largest travel site*. Rather than having to research multiple websites, customers of Première Classe, Campanile and Kyriad will have access to all the information necessary to make their choice directly on the hotels’ websites: the overall TripAdvisor rating and the five most recent reviews in each language for each hotel.
This innovation should significantly improve Louvre Hotels Group’s online conversion rate due to the transparency of the system and the reputation of TripAdvisor. TripAdvisor gets 60 million visitors every month and 60 new contributions are made every minute to its reviews. The multiple TripAdvisor sites, representing 30 different countries and in 21 different languages, has 36 million members and more than 75 million reviews and opinions from travellers around the world.
To improve the competitiveness of Louvre Hotels Group
Online content distribution has become a major factor for success within the hotel and restaurant industry. The implementation of these new platforms will allow the Group to be more competitive in this ever-increasingly important aspect, where specialists have already appeared.
• The revamping of the websites is the product of the same brainstorming that identified four objectives for the online image of Louvre Hotels Group:
• Simplify access to numerous functionalities such as the use of promotional codes, direct links to group-bookings for more than 9 rooms, the possibility to subscribe to a newsletter on every page, a prominent position for the Group’s call center phone numbers etc.
• Optimize the customer content and layout to improve the sites’ prominence on search-engines like Google (SEO) and to get more out of the purchase of key words (SEM)
• Increase internet traffic from search engines by exploring other key entry-points
• Improve the site’s conversion rate on bookings thanks to dynamic content allowing to further promote destinations and special offers etc.
Chinmai Sharma, VP Revenue & Distribution Management of Louvre Hotels Group, said: “We are very proud of the new web sites that we have created for our brands Première Classe, Campanile and Kyriad. They meet the high standards of Louvre Hotels Group by delivering a very high-quality online customer experience and making it even easier to make a reservation at one of our many hotels. The new sites will increase our online visibility due to improved response time, rich content and ease of use, which will eventually translate into increased reservations and revenue for our hotels.”
“We are delighted to be partnering with Louvre Hotels Group, one of the leading European players in the hotel industry. This partnership will allow the Group’s customers to have access to TripAdvisor reviews for well-known brands such as Première Classe, Campanile and Kyriad”, Maud Larpent, Senior Manager, Partnerships at TripAdvisor stated. “This initiative demonstrates the Group’s commitment to transparency and means that visitors to the brands’ websites will be able to base their booking decisions on the views and opinions of travellers. We are also looking forward to helping Louvre Hotels Group collect feedback from their customers and to be working with hotel management to highlight the importance and influence of their responses to customer comments.”
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012