The report, created by IHG and The Futures Company, is both engaging and illuminating, with various news hooks such as:
Who is ‘The Invisible Traveller’?
How travellers are no longer ‘Business or Pleasure’ – the report redefines 4 new types of traveller
The East West divide
Radical changes in travel in the next 20 years
The relationship between travellers and the industry and the shift in power
Global trends and emerging markets
How technology is radically changing ‘the traveller’
Major dilemmas faced by the industry
And much more.
