Ideal Standard product highlights at 100% Design 2011

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    Ideal Standard is launching a technologically innovative new product range, Neon, under its luxury brand Jado, and new collections under its flagship brand Ideal Standard which will match extensive consumer insights with designer intelligence and technological expertise – an integral part of the company’s DNA. These new introductions reflect a deep understanding of the personal and intimate role the bathroom plays and are fully in line with the Ideal Standard brand ethos “Inspired by Real Life”. Each will be displayed at 100% Design, the UK’s leading contemporary design event. Ideal Standard CeraMix Blue is a new water and energy-saving innovation that takes the eco-challenge one step further. CeraMix Blue offers end-users savings of up to £174 per year, which is the highest energy savings in the market for single lever mixer taps. Designed by Artefakt, it is the solution for those seeking to reduce water and energy costs without compromising on attractive aesthetics, functionality, increased safety and eco-consciousness.

    Ideal Standard ArchiModule is another new modular built-in water control and outlet solution for showers, bathtubs and wash basins created by award-winning design house Artefakt. ArchiModule is easy-to-install, fully hidden behind the bathroom wall, and allows users to place their water controls and outlets in any way and any place they wish without compromising on features and performance while keeping a clean and sleek look in the bathroom.

    Ideal Standard’s Concept Vanity Range, designed by Robin Levien, offers a minimal and timeless collection characterised by smooth and elegant lines. The range comprises of five furniture models available with three different finishes, five basins, three additional mirror sizes and seven new accessories to complement the Concept accessories offering, all of which come with a lifetime guarantee. The Concept Vanity Range is designed to fit in any bathroom no matter what its shape or size.

    Ideal Standard Tonic is a comprehensive, contemporary new range of shower enclosures designed by leading design house Artefakt. Tonic fits perfectly into the complete Ideal Standard range, offering a total bathroom solution with a choice of alcove and corner doors, side panels, quadrants, corner entry enclosures and bath screens available in a range of sizes. The frameless shower enclosure range is manufactured using 8mm IdealClean clear safety glass, making it easier to both clean and ensure it stays clean for longer.

    Also designed by Artefakt, Ideal Standard’s Jado Neon perfectly synthesizes cylindrical and angular shapes in a clear and functional design concept. The comprehensive high quality brassware collection was created for people who find that function and emotion go hand in hand and offers a broad selection of choice for private bathrooms and sophisticated homes. With its state-of-the-art technology and class leading craftsmanship it offers a stylish, timeless design.

    Completing the new product offering, SoftMood is designed for Ideal Standard by Franco Bertoli. Bertoli is one of Italy’s most successful designers and his latest range for Ideal Standard, SoftMood, is characterized by its soft and rounded look to create a solid yet feminine design. The complete suite offering ceramics, furniture and accessories is tailored to cater a consumer trend for more organic and rounded shapes. The solid yet soft contemporary look offers a warm and comfortable bathroom experience with flexible compositions and colours to create personal solutions for the home.

    Daniel Fountain / 21.09.2011

    Editor, Hotel Designs


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