Ideal Standard Announces New Focus on Hotels

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Ideal Standard, a leading provider of innovative and design-driven bathroom solutions, reinforces their focus on hotels with the launch of its new hotel solutions brochure and design planning service for hotel specifiers at the Bath Room, Ideal Standard’s bathroom design studio in Clerkenwell, London. Following in-depth market research, Ideal Standard has gained a great understanding of the specific needs of the hotel industry. The research has shown that there is a real demand for a company that can offer a complete solution to all areas of hotel bath rooms. Ideal Standard has therefore brought to market a new strategy based on the “one solution, one supplier, one maintenance package” approach.

Tony Rheinberg, Ideal Standard Marketing Manager commented, “We understand what hoteliers want to include in a bathroom. There is no ‘one size fits all’ hotel bathroom solution and that is why it is important to be flexible. We can do everything from high-end guest rooms to spas to public washrooms. Our new hotel brochure brings together everything you will need in one place, whether you are designing a 10 or 500 bedroom hotel.”

Ideal Standard’s design studio, the Bath Room, in London offers hotel specifiers a chance to see and plan their bathroom and washrooms and provides a 3D visual design service as well as a free of charge mock up area. Specifiers can also see a real-life demonstration of a hotel en-suite setting, and the Gerloff shower and bath system, which incorporates a unique sound, steam and lighting showering experience.

The new brochure brings together a broad range of products for the hotel sector and has been designed to work for all types of hotels. It is the only solution brochure directly aimed at the hotel sector within the UK and offers an extensive collection of products, credentials, industry insights and design resources. The benefits of the hotel guide are vast and range from offering style tips for guests rooms to advice on maintenance and cleaning. The book delivers all the information required to get the most from any area of hotel bathroom design.

Ideal Standard has also introduced a new basin range named Strada which is featured in the brochure. The Strada vessel basin (pictured) is highly suitable for hotels and has been designed with a contemporary luxury look and modern style to suit high-end hotel design.

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Daniel Fountain / 11.04.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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