Ideal Standard Announces New Brand Strategy for 2011 and Unveils New Products

    150 150 Daniel Fountain
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    Ideal Standard has recently unveiled a host of new products for the first half of 2011. A new brand strategy will also be rolled-out for 2011, following extensive research with consumers and customers conducted over a two year period.Ideal Standard is a heritage design-driven brand, and this design focus will continue to be critical. However, moving forward, there will be a greater emphasis on developing products driven by consumer insights and different consumer needs for their bathroom space.

    This new dual approach will ensure Ideal Standard continues delivering innovative, design-driven bathrooms while being equally led by what consumers are looking for in their bathrooms, be that young families who require practical, space saving solutions, professionals looking for stylish, design-led spaces or older audiences prioritising safety and accessibility.

    The new brand strategy is being revealed at a week-long event at the Williams F1 conference centre in Oxford, where customers and media can find out more about the company’s new direction. Ideal Standard is also unveiling its 2011 range of bathroom products at the conference centre, which include Playa, Kubo, Idealrain, Strada, Countour 21, ITV exposed shower valve and Ceramix Blue.

    Playa range
    Playa is a design-led bathroom collection and has been developed for consumers looking for good quality products at an affordable price, without compromising on style. The range has been designed by ARTEFAKT Design.

    Kubo range
    Kubo is Ideal Standard’s brand new shower enclosure. With an emphasis on style and design, the shower enclosure has been developed for consumers who want a contemporary unit at an affordable price.

    Continued on page two…

    Daniel Fountain / 04.04.2011

    Editor, Hotel Designs


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