The ibis hotel chain recently opened its 50th hotel in Brazil – ibis São José, located in Florianópolis-SC, Brazil.The hotel features nearly 200 rooms and is located in the city center with easy access to the airport and highway.
It is next to the Ponte Hercílio Luz bridge and close to the municipal market, Av Beira Mar and a range of bars and restaurants.
The hotel’s facilities include a 24-hour bar, paying indoor car park and Wi-Fi access (free in the lobby).
The chain’s first hotel in Brazil was the Fortaleza, in the state of Ceará, North of Brazil. Since then, another 34 Brazilian cities received one or more ibis enterprises, showing an excellent acceptance of the economy hotel concept – which ibis pioneered in Brazil.
This successful step in Brazil is one part of the ibis global network which reached 850 hotels and opened the 100 000th bedroom at the end of 2009 in Munich, Germany.
ibis and Formule 1, operations director for Latin America, Steven Daines said: “This 50th ibis opening proves the brand’s strength in Brazil and that the chain is adopting the right strategies. Since in the middle of crises time, ibis Brasil could prove the brand resistance and reactivity keeping with good occupancy rate and strong positioning. It’s always good to see our efforts rewarded.”
