HotelDesigns Training Day for web Marketing!

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    HotelDesigns is running another training day for those interested in learning about our web services, using the internet for marketing, Google ad words and social networking such as Twitter.Date: Wednesday 28th April 2010

    Place: The Lansdowne Building, 2 Lansdowne Road, Croydon, Surrey, CR9 2ER

    Time: 9:30am – 4:30pm

    Cost: £60 (ex VAT) for non-members of the Directory, £30 for Directory members. The cost includes tea, coffee and a buffet lunch


    9.30am: Coffee and introductions

    10.00am: MORNING SESSION

    1.The Medium is the Message
    2.About HotelDesigns and understanding the web. Brief history and introduction to the web and web metrics
    3.E-marketing – why and how it has become the most important resource in the marketers tool-kit
    4.Building customer relationships and the role of the company website – including:
    a.Why password protect?
    b.Concepts of retail and wholesale
    5.Focus and specialisation and how the web serves them
    6.The web as communities
    a.Scale and Global versus local thinking.

    12.30pm: LUNCH (sandwiches and light snacks)


    1.The importance of the voice and repetition
    2.Google ad words and generalised web advertising pop-ups, towers and pop unders
    3.What is Social Networking?
    5.Facebook and Twitter – advantages and disadvantages
    6.RSS and Google news feeds

    4.30pm: Questions and finish

    To book a click here to contact Carmen

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    Daniel Fountain / 18.03.2010

    Editor, Hotel Designs


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