Hotel Opening: Aloft Brussels Schuman

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Starwood Hotels & Resorts Worldwide, Inc.(R) and its new destination sensation brand, Aloft(R) Hotels, announce that Aloft Brussels Schuman, the first Aloft hotel in Europe, opened on the 1st September 2010. Owned by Thornsett Group, Aloft Brussels Schuman introduces style at a steal to Belgium. Located in the heart of the buzzing European Union district, the hotel will feature 147 loft-like guest rooms, including three “Breezy Lofts” (Aloft’s re-interpretation of a suite), a buzzing bar scene in the open lobby, an urban-inspired grab-and-go café and industrial design elements throughout. A vision of W Hotels, Aloft’s stylish urban attitude is set to shake up the European mid-market hotel scene.

Aloft Brussels Schuman will boast atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM lounge and w xyzSM bar. The w xyz bar is set to quickly become one of the places to be in the EU quarter. A destination bar for hotel guests and local residents alike, the w xyz bar is the ideal place to have a cocktail with friends or dance the night away at one of the many DJ evenings.

The spacious guest rooms (minimum of 28m2) will feature the brand’s signature ceilings of nearly three meters high, oversized windows and an ultra-comfortable bed as well as roomy walk-in showers and bath amenities created by Bliss(R) Spa. Each Aloft room will also be equipped with complimentary wireless Internet access and a unique plug-and-play connectivity solution which connects most electronic devices to the 42″ flat-screen TV, turning the room into a high-tech office as well as an entertainment centre.

For work meetings, training courses and presentations, the hotel’s Tactic meeting rooms, which are equipped with the latest generation of audiovisual hardware, provide a creative space for groups of up to 50 people.

Daniel Fountain / 06.09.2010

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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