Hotel Opening: Aloft Brussels Schuman

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    Starwood Hotels & Resorts Worldwide, Inc.(R) and its new destination sensation brand, Aloft(R) Hotels, announce that Aloft Brussels Schuman, the first Aloft hotel in Europe, opened on the 1st September 2010. Owned by Thornsett Group, Aloft Brussels Schuman introduces style at a steal to Belgium. Located in the heart of the buzzing European Union district, the hotel will feature 147 loft-like guest rooms, including three “Breezy Lofts” (Aloft’s re-interpretation of a suite), a buzzing bar scene in the open lobby, an urban-inspired grab-and-go café and industrial design elements throughout. A vision of W Hotels, Aloft’s stylish urban attitude is set to shake up the European mid-market hotel scene.

    Aloft Brussels Schuman will boast atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM lounge and w xyzSM bar. The w xyz bar is set to quickly become one of the places to be in the EU quarter. A destination bar for hotel guests and local residents alike, the w xyz bar is the ideal place to have a cocktail with friends or dance the night away at one of the many DJ evenings.

    The spacious guest rooms (minimum of 28m2) will feature the brand’s signature ceilings of nearly three meters high, oversized windows and an ultra-comfortable bed as well as roomy walk-in showers and bath amenities created by Bliss(R) Spa. Each Aloft room will also be equipped with complimentary wireless Internet access and a unique plug-and-play connectivity solution which connects most electronic devices to the 42″ flat-screen TV, turning the room into a high-tech office as well as an entertainment centre.

    For work meetings, training courses and presentations, the hotel’s Tactic meeting rooms, which are equipped with the latest generation of audiovisual hardware, provide a creative space for groups of up to 50 people.

    Daniel Fountain / 06.09.2010

    Editor, Hotel Designs

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