IHG (InterContinental Hotels Group) announces the opening of Hotel Indigo East End in Riverhead, New York. Conveniently situated near the Hamptons and vineyards of Eastern Long Island, the 100-room conversion property is located on eight private acres and is close to dining, entertainment and shopping venues.Owned and operated by Jaral East End Hotel Corp, the two-story property preserves the architecture of the original 1970s building. Morris Nathanson Design created a sophisticated, residential feel with contemporary accents and oversized furnishings for comfort and lushness. The overall colour palette is neutralized with pops of warm oranges, sea powder and indigo blues, greens and gold. Oversized graphics highlighting Wine Country and the beach bring the surroundings inside. The finishes, materials and fabrics have an organic, natural texture, and the wood is inspired by beach driftwood.
The hotel includes Bistro 72 that features locally grown, organic ingredients and regional wines, along with a fitness centre, business centre and two meeting rooms totalling 8,000 square feet. The property also features signature Hotel Indigo standards including inviting guestrooms with oversized beds and hard-surface flooring for a fresh, residential feel, spa-inspired showers with Aveda products, and free wired or wireless high-speed internet access.
“Hotel Indigo is committed to creating and delivering a refreshing and inviting guest experience that is truly reflective of the local neighbourhood,” said Mary Dogan, Director, Brand Delivery, Hotel Indigo, the Americas, IHG. “Large photographic murals of the nearby shoreline and wine caskets from the vineyards are featured in public spaces and guestrooms as a way to bring the local neighbourhood to life within the hotel.”
Each Hotel Indigo property is uniquely designed to reflect the culture, character and history of the surrounding neighbourhood. No two hotels are the same. Brand standards don’t dictate the number or size or rooms, making it ideally suited to conversion properties or independent boutique hotels. Conversions are attractive to developers because they require less financing than new builds and can be up and running in a shorter period of time.
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