Hilton Worldwide Opens Its First Dual Brand Property in the UK

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Hilton Worldwide has recently celebrated the opening of its first dual branded property in the U.K., the Hilton and Hampton by Hilton at St. George’s Park, The Football Association’s (FA) new National Football Centre in Burton upon Trent. Dubbed the new home of English football, St George’s Park is the FA’s multi-million pound development with world-class training and development facilities designed to nurture a new generation of world class performers. Hilton and Hampton by Hilton at St. George’s Park offer sports, business and leisure guests a host of options all under one roof in the shape of a 142 bedroom upscale Hilton Hotels & Resorts hotel, and an 86 bedroom Hampton by Hilton for the value wise guest. This is the 11th property for the Hampton by Hilton brand in the UK, ahead of a further 11 in the pipeline.Both hotels showcase iconic design, incorporating sustainable elements such as rainwater harvesting and a sleek, modern look and feel. Their interior designs draw inspiration from St. George’s Park’s footballing identity with limited edition prints, paying homage to greats of the English game, displayed both in guest bedrooms and public areas.

Hilton at St George’s Park, Burton upon Trent offers upscale accommodation with 91 standard guest rooms, 41 executive rooms and 14 suites. Hampton by Hilton at St. George’s Park, Burton upon Trent provides 86 air-conditioned guest rooms, fitness room, 24/7 snack area, complimentary hot breakfast and contemplation room. Conferencing facilities are extensive thanks to a 500 seat conference room (convertible to a 400 capacity ballroom) 250 seat education zone featuring state of the art meeting, tutorial and seminar rooms and a 90 seat lecture theatre.

Guests can enjoy the stunning countryside location and wonderful views across the 330 acre site as they relax in the aptly named bar and lounge area, The Crossbar, or enjoy a meal in The Restaurant at St. George’s Park. This 66-seat brasserie offers a hearty British menu showcasing the best quality food, freshly prepared from seasonal, locally sourced produce and can cater for additional private dining for up to 68 guests.

The wider complex boasts upscale fitness and health facilities, which will include a range of services available to both hotel guests and local residents. The Health Club & Spa at St George’s Park will offer the very latest fitness and spa facilities as well as an indoor pool and relaxation area. The Spa, which includes four treatment rooms, will offer a luxurious experience with a Comfort Zone bespoke menu of services, exclusive to the Health Club and Spa at St George’s Park.

In addition, all facilities offered to guests at the neighbouring Hilton at St George’s Park will also be made available to those staying at the Hampton by Hilton property. An ample car park boasts 350 spaces, shared with the St. George’s Park training facility, while both hotels offer complimentary Wi-Fi throughout.

Daniel Fountain / 20.08.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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