Hilton Worldwide Opens Its First Dual Brand Property in the UK

    150 150 Daniel Fountain
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    Hilton Worldwide has recently celebrated the opening of its first dual branded property in the U.K., the Hilton and Hampton by Hilton at St. George’s Park, The Football Association’s (FA) new National Football Centre in Burton upon Trent. Dubbed the new home of English football, St George’s Park is the FA’s multi-million pound development with world-class training and development facilities designed to nurture a new generation of world class performers. Hilton and Hampton by Hilton at St. George’s Park offer sports, business and leisure guests a host of options all under one roof in the shape of a 142 bedroom upscale Hilton Hotels & Resorts hotel, and an 86 bedroom Hampton by Hilton for the value wise guest. This is the 11th property for the Hampton by Hilton brand in the UK, ahead of a further 11 in the pipeline.Both hotels showcase iconic design, incorporating sustainable elements such as rainwater harvesting and a sleek, modern look and feel. Their interior designs draw inspiration from St. George’s Park’s footballing identity with limited edition prints, paying homage to greats of the English game, displayed both in guest bedrooms and public areas.

    Hilton at St George’s Park, Burton upon Trent offers upscale accommodation with 91 standard guest rooms, 41 executive rooms and 14 suites. Hampton by Hilton at St. George’s Park, Burton upon Trent provides 86 air-conditioned guest rooms, fitness room, 24/7 snack area, complimentary hot breakfast and contemplation room. Conferencing facilities are extensive thanks to a 500 seat conference room (convertible to a 400 capacity ballroom) 250 seat education zone featuring state of the art meeting, tutorial and seminar rooms and a 90 seat lecture theatre.

    Guests can enjoy the stunning countryside location and wonderful views across the 330 acre site as they relax in the aptly named bar and lounge area, The Crossbar, or enjoy a meal in The Restaurant at St. George’s Park. This 66-seat brasserie offers a hearty British menu showcasing the best quality food, freshly prepared from seasonal, locally sourced produce and can cater for additional private dining for up to 68 guests.

    The wider complex boasts upscale fitness and health facilities, which will include a range of services available to both hotel guests and local residents. The Health Club & Spa at St George’s Park will offer the very latest fitness and spa facilities as well as an indoor pool and relaxation area. The Spa, which includes four treatment rooms, will offer a luxurious experience with a Comfort Zone bespoke menu of services, exclusive to the Health Club and Spa at St George’s Park.

    In addition, all facilities offered to guests at the neighbouring Hilton at St George’s Park will also be made available to those staying at the Hampton by Hilton property. An ample car park boasts 350 spaces, shared with the St. George’s Park training facility, while both hotels offer complimentary Wi-Fi throughout.

    Daniel Fountain / 20.08.2012

    Editor, Hotel Designs


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