Focus/11: Access Great Design

    150 150 Daniel Fountain
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    At Focus/11, get in on the design action

    This autumn, all eyes will be on London’s most inspirational interior event where industry professionals, media, design lovers and influencers discover the latest collections and get unparalleled access to world-renowned experts at design lectures and informed seminars.Over four days, Focus/11 provides a unique platform for world-class talent. The event showcases design excellence from over 480 international brands at 88 Design Centre Chelsea Harbour showrooms as well as outside participants in King’s Road, Chelsea.

    A show like no other, this year it promises remarkable opportunities to engage with design; whether you are looking for ideas for a residential scheme, solutions for a commercial project or simply inspiration. Discover the latest design directions or develop your knowledge of the season’s key fabrics, furniture, wall coverings, lighting, accessories, kitchens, bathroom, outdoor living, tiles and carpets. Lively discussions, masterclasses, book signings and ‘in conversation’ sessions with luminaries such as US style guru Barbara Barry will guarantee one-of-a-kind design experiences.

    With an ongoing commitment to supporting design, Focus/11 continues to embrace new initiatives and fresh thinking. This year, the spotlight will be on the iconic domes of Design Centre Chelsea Harbour. An aerial installation in striking black devised by landscape designer Jinny Blom will feature shoals of fish and decorative leafy sea dragons. Graceful, yet, aesthetically spectacular, it sets a confident tone. Pop-up venues and a stylish restaurant are naturally integrated into the event.

    An up-to-the-minute blog will give a new voice to the show and reflect the style and verve of the participants. An online destination for design insiders and admirers, it will provide a virtual design world and will encourage a personal connection to Focus/11 as it unfolds.

    At Focus/11 access all areas of innovative design.

    Trade Preview: Sunday 25, Monday 26 and Tuesday 27 September

    All Welcome: Wednesday 28 September
    Open from 10am-6pm


    Design Centre Chelsea Harbour, Lots Road, London SW10 0XE and outside participants in King’s Road, Chelsea

    For event information:
    Call 020 7225 9101 or email

    Daniel Fountain / 28.07.2011

    Editor, Hotel Designs


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