Focus SB launches new approach to sales

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    Focus SB will be exhibiting its new free application, RoomView, at the Sleep Event to be held at the Business Design Centre in Islington on November 21st and 22nd. To meet the demands of designers and specifiers, the app, that is suitable for Google Android and Apple’s iPhone, will enable users to find a lighting plate to perfectly match the décor of any room in a home, hotel or office.

    RoomView is a bespoke ‘product in place’ mobile application, designed and developed by Bite CP that is best described as a ‘digital swatch book’ of lights switch products. The user can scroll through a wide variety of light switch ranges and see them in situ by taking a photo of the decor using their camera phone/iPad/tablet and overlaying the range for a realistic impression, which can then be saved for future reference. The app also has direct contact links to Focus SB for any queries or further information, with each switch available to preview in multiple finishes.

    Roger Kemp, Managing Director of Focus SB says that there has already been a significant amount of interest in the free app: “A number of designers that we consulted during testing have been very impressed,” he says. “The app ‘makes it easier for clients to make an informed choice on the product range and is easy to use…the clients can experience the touch of elegance that a Focus SB product brings.”

    “The Sleep Event is an ideal opportunity for us to demonstrate the array of sophisticated lighting plate designs that Focus SB offers,” he adds. “Of particular interest to those visiting the specialist hotel event will be the bedroom multi-service plates and card switches that we are able to manufacture in any quantity to customers specific requirements.”

    Daniel Fountain / 25.10.2012

    Editor, Hotel Designs


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