Fast Track Expansion Victory Achieved As Roomzzz Aparthotel Welcomes Newcastle On Board

150 150 Daniel Fountain
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It was never the intention of the Roomzzz Aparthotel brand to be content with smashing targets or satisfied with achieving record sales figures in 2011.

Expansion through a rigorous franchise programme has always been the driving force behind the brand with Head of Roomzzz Aparthotel UK – Mark Walton at the helm. And as Newcastle City comes on board – the latest announcement from Roomzzz Aparthotel UK is that the brand is on track to achieve their forecasted double figures by 2014. 2012 sees the brand surge forward to open their fifth site within 6 years. Newcastle City is located in Friar House in the City Centre – a large Georgian House originally built in the 1700’s. Roomzzz Aparthotel is currently undergoing a sympathetic restoration programme on the Grade II listed building which will house 44 lifestyle driven and luxurious apartments and suites including a duplex penthouse.

Originating in Leeds the brand established in 2006 and remains steadfast with their strategic positioning in the hospitality industry. The brand has made a documented impact within the industry from a design point of view, as well as being a serious innovator in the industry from an operations perspective.

Head of Roomzzz Aparthotel UK Mark Walton comments ‘Our franchise team’s methodology is focused on delivering prime locations which match our brand’s principles. We also have a proven track record of delivering not only ground breaking industry averages but of developing an operations system which allows us to work on bucking trends within the marketplace. We are incredibly proud of our ability to break moulds, drive innovation which ultimately are the springboard to our brand expansion.’

Roomzzz aim to change the way a brand, which falls into the ‘affordable’ bracket is perceived, has been achieved through Roomzzz ethos and high standards since launch.
Walton continues, ‘the brand is evolving, morphing into a force which is smashing historic growth patterns and sales figures. Our investment into researching the marketplace, current and future trends is considerable and this knowledge has enabled us to make bold directional changes to drive and keep up with demand’.

Roomzzz are known for their own take on deciphering their target audience and tailoring the appeal of the brand to match and manage expectation of customers across all Roomzzz Aparthotel sites. Smart marketing techniques champions customer interaction and weaves loyalty and measurability throughout the brand.

Head of Roomzzz Aparthotel, Mark Walton concludes, ‘The Roomzzz Aparthotel franchise model is accepted as an exciting investment. We are in discussions with several more franchisee partners including a site in Glasgow.’

Daniel Fountain / 01.03.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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