Motel One is set to hit the ground running in the new year with an array of impressive expansion plans and new openings across Germany, Austria, and the much anticipated UK arrivals, lined up for 2014 and beyond. Their ever expanding, eye catching portfolio and innovative budget design brand message are both a potential investor and guest’s dream.Following the opening of new properties in Dresden (288 rooms) and Dusseldorf (244 rooms), impressive 2nd quarter results saw occupancy rates jump to 79%. In addition, having added five new hotels to the portfolio in the last year, the Motel One offering now stands at 45 hotels, bringing the chain’s total room capacity to a significant 9,935. But Motel One have no plans to stop there, with new contracts signed in Manchester and Stuttgart-Bad Cannstatt, showing that the chain looks set to grow and grow.
Into the future
Motel One are due to launch several new hotels within the UK including one in Manchester Piccadilly and one in London, Tower Hill.
In a recent interview with Mrs Ursula Schelle-Mueller, Marketing & PR Director of Motel One, the question of where they see the brand resting within the industry was raised. As they market the brand as a budget hotel with style, I asked if there was a particular hotel group they wanted to rival and of course, it was Premier Inn and Travelodge. Whilst Travelodge and Premier Inn are budget brands, they don’t offer the style with it. Motel One takes a step closer to offering affordable style and raising the bar for budget hotels.
Hotels rooms for the London property are set to be around £89 a night as a standard rate. Unless there’s a major event going on in the city the prices will not alter. No discounts, no inflation, just one price so you know where you stand.
We’re keeping our eye on Motel One as it looks like the budget hotel market is in for a bit of a shake up.
