Dohaland and Premier Inn Sign Joint Venture Agreement

    150 150 Daniel Fountain
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    Dohaland and Premier Inn have recently announced that they have signed a Joint Venture Agreement to introduce Premier Inn’s “value hotel model” to Qatar.

    The first project announced under the Joint Venture Agreement will be a 200 room hotel to be built at the Doha Education City, an area at the outskirts of Doha which is the home of some of the leading educational institutes in the world. The Joint Venture shall be administered by Dohaland Hospitality, mandated to introduce unique hotel brands to Qatar, contributing to the development of tourism and hospitality industry in the country and achieving the best in modern hospitality standards.

    Mr. Abdul Aziz Al-Emadi, CEO of Dohaland Hospitality said, “We are delighted to be bringing the Premier Inn brand to Qatar. We believe there is current need in the market for quality budget hotels in Doha, our partnership with a globally recognised brand such as Premier Inn will address this segment in the market. Our long term strategy at Dohaland Hospitality is to provide a diversified offering and cater to different segments without compromising the quality of the product or experience. We expect to be in a position to announce further additions to ever growing Dohaland Hospitality portfolio in the near future.”

    Darroch Crawford, Managing Director of Premier Inn in the Middle East said, “We are delighted with the signing of this partnership and are looking forward to bringing the Premier Inn brand to Qatar. The offering we propose, with the price bracket it includes, allows us to be accessible to wider and largely unserviced segment of the market. We have three hotels already open in Dubai and two more under development in Abu Dhabi. This partnership lends further weight to our commitment to the region and our intention to be the largest and best provider of value for money hotels in the region.”

    All Premier Inns in the region feature: en-suite bathrooms with shower and bath; really comfortable beds; family rooms that sleep up to two adults and two children aged 15 and under; 32in flat screen TV; Free Wifi: laptop safe; tea/coffee making facilities; spacious desk area and a contemporary restaurant Most hotels in the region also offer a swimming pool.
    DOHALAND Hospitality previously announced the appointment of Mandarin Oriental Hotel Group to operate and manage a new luxury city centre hotel and serviced apartments to be built by 2014 as part of the Musheireb – Heart of Doha development.

    Daniel Fountain / 30.08.2010

    Editor, Hotel Designs


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