Creative thinking from Laufen

150 150 Daniel Fountain
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The specification of sanitaryware and furniture for the bathroom is unquestionably a crucial element of the overall design of the space but getting it right should not be at the detriment of being creative, according to leading bathroom manufacturer Laufen.“All of our ranges from the top down are the work of designers and architects so they are created with a great deal of empathy and understanding. We want hotel designers to take our products and realise their potential,” comments Laufen’s Manager for Global Projects, Ilker Hussein.

“We provide products that empower designers to push the boundaries in order to make the hotel guest feel enlightened. People want to be challenged and the very best reaction designers can hope for is that guests end their visit thinking ‘I would love to create this look at home’, “What a great idea”. That’s when you know you’ve got it spot on.”

Indeed, much successful creative design in the hotel sector has cascaded down to the domestic bathroom with just a few strong examples of this being wall-hung sanitaryware, wall-hung furniture and wetrooms. The reason for this is simple – because these designs work on many different levels and inspire people to re-create the look in their own homes. “If it’s a good design that works well then people will want to emulate it,” comments Ilker.

Good design cascades upwards too, with the trend for colour in the domestic bathroom now being emulated in the hotel environment. Laufen’s Il BagnoAlessi One sanitaryware, for example, is now available in a warm velvety grey finish as well as the standard white, and our Pro furniture which is available in some 38 different colour options, enabling designers to get really creative.

As well as creativity, the other major consideration for hotel designers is the issue of sustainability – another requirement that is more than met by Laufen. Take, for example, the Il BagnoAlessi One collection first introduced in 2002, with recent additions ensuring it as fresh and contemporary as any award-winning line. Yes, sustainability means opting for low-flush cisterns and water-saving brassware, but just as crucially it is also about how a design looks and ensuring it won’t need replacing in five years’time because it looks dated.

Continued on page two…

Daniel Fountain / 30.05.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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